Understand Mobile Trends and Consumer Behavior
From web browsing and app usage to social networking, messaging and multimedia, your audience is going mobile.
comScore MobiLens™ provides an unparalleled view of the U.S., European, Japanese and Canadian mobile media landscapes, connecting data on mobile consumer demographics and behavior with device capabilities to help you understand key technology and consumer trends in the dynamic mobile media market.
Highlights
- More data. All syndicated data points are directly accessible via the interface, delivering complete insight into mobile media consumption in the U.S., top European markets and Japan, across all handsets, operators and mobile subscribers.
- Flexible. MobiLens is designed to deliver insight into the rapidly growing, but increasingly complex, mobile media space. Sophisticated filtering lets you create audiences based on any media consumption, demographic, technology or brand criteria.
- Easy to use. Access MobiLens data in the familiar comScore MyMetrix interface and enjoy the benefits of faster, more powerful queries, custom targets and shareable reports that will help turn data into actionable insights that drive your business.
Benefits
For Agencies:
- Understand where your target audience can best be reached on mobile—SMS, mobile web or downloaded application
- Create mobile media plans that target specific demographic segments
- Stay on top of the fast-changing mobile market
For Mobile Device OEMs:
- Monitor which handsets are getting the most traction based on form factor, operating system and device features and usage
- Discover the demographics of mobile device users
- Obtain detailed information on users’ mobile behavior and media consumption
For Publishers:
- Understand your audience size, demographic composition and usage intensity
- Demonstrate your site’s ability to reach the target audiences that are most important to advertisers
- Track media consumption, including SMS, video, music and downloaded applications
To learn more about comScore MobiLens, please contact us today.
Mark Donovan, Senior Vice President, Mobile, sits down with Rob Woodbridge to talk all things mobile.
MobiLens helps you answer key questions such as:
- Which brands are drawing the biggest audiences?
- What are users doing on their mobile devices?
- What does the mobile landscape look like, and how is it changing?
- What is the best way to reach my audience on mobile?
Testimonials
comScore is the first and best resource for mobile industry metrics. From market sizing and megatrends to specifics on device usage and applications adoption, comScore has the insight we need to make sound business decisions.
David Palan
Director of Marketing Analytics and Strategy, Handmark
