Optimize Website Strategy, Design and User-Experience
Real-world customer feedback is essential to improving the effectiveness of your website. Marketers want to know how an online audience perceives a website and pinpoint areas for improvement. comScore Persuasion Research™ provides in-depth analysis on the effectiveness of site design and communication tactics as well as insight into the behavior and demographics of a site’s visitors.
Highlights
- COMPLETE: Analyzes visitors’ perspectives on the full website experience
- ACTIONABLE: Quantifies the qualitative concepts related to user feedback
- CONVENIENT: Enables panelists to participate from the comfort of their office or home
- REAL-TIME: Tracks panelists’ interactions during a research session to ensure all questions are answered completely
Benefits
- Identify the exact target segment for your site and areas for improvement based on observed behavior
- Understand how positioning, messaging and design influence site visitors
- Gain clarity and perspective on the efficacy of varying communication tactics
- Evaluate the effectiveness of your site’s copy and design elements
To learn more about comScore Persuasion Research, please contact us today.
Persuasion Research helps you answer questions such as:
- How should I design my website to meet the needs of my visitors?
- What tone and copy should I use in order to elicit a desired response?
- How effective is a proposed website design in achieving my marketing objectives?
- What is the most logical website design flow to use for my target audience?