Optimize Website Strategy, Design and User-Experience

Real-world customer feedback is essential to improving the effectiveness of your website. Marketers want to know how an online audience perceives a website and pinpoint areas for improvement.

comScore Persuasion Research™ provides in-depth analysis on the effectiveness of site design and communication tactics as well as insight into the behavior and demographics of a site’s visitors.

Highlights

• COMPLETE: Analyzes visitors’ perspectives on the full website experience
• ACTIONABLE: Allows you to make design enhancements based on user feedback
• CONVENIENT: Enables respondents to participate from the comfort of their office or home
• REAL-TIME: Captures attitudes and perceptions towards the website in real time through discussions with group moderators and other participants

Benefits

• Identify key areas to improve your website based on in-depth qualitative feedback
• The anonymous online environment allows participants to be more forthcoming with thoughts, feelings and feedback - even regarding the most sensitive topics
• Understand how positioning, messaging and design influence site visitors
• Gain clarity and perspective on the efficacy of varying communication tactics
• Evaluate the effectiveness of your site’s copy and design elements

To learn more about comScore Persuasion Research, please contact us today.