Optimize Website Strategy, Design and User-Experience
Real-world customer feedback is essential to improving the effectiveness of your website. Marketers want to know how an online audience perceives a website and pinpoint areas for improvement.
comScore Persuasion Research™ provides in-depth analysis on the effectiveness of site design and communication tactics as well as insight into the behavior and demographics of a site’s visitors.
Highlights
- COMPLETE: Analyzes visitors’ perspectives on the full website experience
- ACTIONABLE: Allows you to make design enhancements based on user feedback
- CONVENIENT: Enables respondents to participate from the comfort of their office or home
- REAL-TIME: Captures attitudes and perceptions towards the website in real time through discussions with group moderators and other participants
Benefits
- Identify key areas to improve your website based on in-depth qualitative feedback
- The anonymous online environment allows participants to be more forthcoming with thoughts, feelings and feedback - even regarding the most sensitive topics
- Understand how positioning, messaging and design influence site visitors
- Gain clarity and perspective on the efficacy of varying communication tactics
- Evaluate the effectiveness of your site’s copy and design elements
To learn more about comScore Persuasion Research, please contact us today.
Persuasion Research helps you answer questions such as:
- How should I design my website to meet the needs of my visitors?
- What tone and copy should I use in order to elicit a desired response?
- How effective is a proposed website design in achieving my marketing objectives?
- What is the most logical website design flow to use for my target audience?