Optimize Website Strategy, Design and User-Experience

Real-world customer feedback is essential to improving the effectiveness of your website. Marketers want to know how an online audience perceives a website and pinpoint areas for improvement. comScore Persuasion Research™ provides in-depth analysis on the effectiveness of site design and communication tactics as well as insight into the behavior and demographics of a site’s visitors.

Highlights

• COMPLETE: Analyzes visitors’ perspectives on the full website experience
• ACTIONABLE: Quantifies the qualitative concepts related to user feedback
• CONVENIENT: Enables panelists to participate from the comfort of their office or home
• REAL-TIME: Tracks panelists’ interactions during a research session to ensure all questions are answered completely

Benefits

• Identify the exact target segment for your site and areas for improvement based on observed behavior
• Understand how positioning, messaging and design influence site visitors
• Gain clarity and perspective on the efficacy of varying communication tactics
• Evaluate the effectiveness of your site’s copy and design elements

To learn more about comScore Persuasion Research, please contact us today.