Media Planning With a Mobile Consumer Slice

With more than one-third of mobile users actively engaging with digital content on their phones, it is increasingly important for advertisers, agencies and publishers to have access to the most sophisticated insights about these mobile web users.

comScore Plan Metrix Mobile™, an extension of the industry-leading comScore Plan Metrix® service, provides an unparalleled view of the mobile consumer by combining reported mobile behavior and key mobile device ownership characteristics with comprehensive attitudinal, lifestyle and product usage information.

Highlights:

• GRANULAR: Offers the same level of detail and granularity that traditional marketers are accustomed to using to evaluate consumer profiles and to justify their media strategies
• COMPREHENSIVE: Triangulates 3 powerful data sets to provide insights centered around consumer behavior & affinities, mobile device ownership characteristics and mobile content consumption
• INTEGRATED: Categorizes and reports using the same hierarchical media dictionary as other comScore products, making it easy to compare audiences on a consistent basis
• SIMPLE: Provides a wide range of analyses via an easy-to-use interface

Benefits

For Agencies and Advertisers:

• Build powerful media plans and persuasive campaigns based on a deep understanding of your target audience’s on-device and off-device behavior
• Align your marketing strategies with key interests and lifestyles
• Identify relevant mobile properties and size any target audience based on the needs of a specific media plan
• Identify a set of mobile web properties that meet target demographic and psychographic requirements across more than 5,000 variables, including purchasing habits and media consumption

For Publishers:

• Command premium ad pricing by proving the relevancy of your mobile properties to your advertiser clients
• Deliver more value to your advertiser clients with a knowledge of the lifestyles, attitudes and product preferences of your site visitors
• Benchmark your site’s performance against your competitors in terms of attracting a particular demographic or psychographic group

To learn more about comScore Plan Metrix Mobile, please contact us today.