Improve Search Marketing ROI

Search marketers face an increasingly competitive marketplace. To stay ahead of the competition they need timely intelligence regarding what works in search.

comScore Search Planner™ informs search strategy by delivering direct insight into paid and organic search results across all search engines.

Highlights

• ABSOLUTE: Quantifies the absolute size—not just relative share —of a search market by site and keyword terms
• COMPLETE: Utilizes the comScore panel for a total understanding of the demographics, searching habits and buying behavior of a target audience
• END-TO-END: Covers the full search funnel —from pre-click analytics to post-click analysis
• INSIGHTFUL: Benchmarks your performance against the competition to help you identify best practices and areas for improvement

Benefits

For Advertisers and Publishers:

• Analyze search terms driving traffic to your industry
• Benchmark your search-term performance against your competition and your industry
• Quantify opportunities and estimate clickthrough rates and spending for you versus your competition
• Improve both search acquisition and search conversion metrics

For Agencies:

• Identify new business and up-sell opportunities for your organization
• Determine whether SEO, SEM or a combination of both is the best strategy for your client
• Identify what paid and organic terms are working for your client’s competition and/or industry
• Use third party, objective research to position your past client successes

To learn more about comScore Search Planner, please contact us today.