A Comprehensive View of the Search Landscape
Consumers conduct searches nearly everywhere on the Web, using tools such as toolbars, widgets, affiliates and cross-channel search that reach beyond the standard browser-based search experience.
comScore qSearch™ captures all of that search behavior at almost 200 search properties in 41 individual countries and worldwide, measuring the full breadth and depth of consumer search activity.
Highlights
- COMPREHENSIVE: Measures actual search volume and intensity for all traditional search engines as well as other leading sites, such as eBay, Facebook and Wikipedia
- EXTENSIVE: Captures toolbar, widget, affiliate, cross-channel and other search types to fully account for total search volume
- DETAILED: Tracks search activity occurring across a site, including searches within specific channels such as map, image and video searches
- GLOBAL: Reports search activity for 41 individual countries, including leading international search engines such as Baidu, Naver and Yandex
- FLEXIBLE: Tracks 16 key metrics and provides views into segmentation, country and media type
Benefits
- Leverage the most comprehensive source of data available for monitoring and evaluating the worldwide search market
- Accurately benchmark your performance against competitors based on actual search volume and intensity
- Gain insight into online search trends by search category, segment, search type and country
- Identify the search behaviors of your custom segments across worldwide search activity
To learn more about comScore qSearch, please contact us today.
comScore qSearch helps you answer questions such as:
- How large is the search market, and how is it changing over time?
- Where is search occurring outside of the core search engines?
- Which search engines have the greatest reach among all searchers?
- What is the share of search activity for a specific property, and how is it changing?
- How do search dynamics and trends vary by country?
Testimonials
comscore qSearch releases data monthly and is the most widely accepted measure of the Web search market competition.
Eric Auchard
Technology Correspondent, Reuters
