Digital Analytix is easy to deploy and even easier to maintain. If you're tagged for comScore audience measurement, you're already tagged for Digital Analytix. Our tag is fast and flexible, providing you with the power and speed you need to power a dynamic business. As an added benefit, comScore audience measurement clients can have access to historical data immediately.

Clients now have one tag, called Unified Digital Measurement (UDM), that powers both Audience Measurement and Web Analytics. One tag that is optimized for performance, yet infinitely customizable without ever having to retag. Due to efficient tag design and data structure, Digital Analytix implementation on an average site can be done much more quickly than other systems and is less error prone once it’s deployed.

The Digital Analytix toolbar provides an extra assurance that your site measurement codes are accurate. By downloading the toolbar, you can see if a page has the correct measurement code and identify any issues.