Want pre-bid quality? You got it.
Buying programmatic? Get the trusted comScore measurement you want – all in your DSP.
comScore Bid Ratings™ surfaces quality inventory so you can bid well.
- Fraud Detection
- Brand Safety
- Contextual Categories
- Media Metrix Ranking
- Video Metrix Ranking
Run clean campaigns. Right from the start. Get more from your buy with Bid Ratings.
AppNexus believes in the adage, ’trust, but verify.’ Ours is a premium marketplace with built-in viewability tools and aggressive quality controls, but there is always need for independent verification in the pre-bid decisioning process. We are excited that through our strategic partnership with comScore, Bid Ratings is now integrated into AppNexus, helping to bring an enhanced level of transparency to our marketplace.
Our customers care deeply about the quality of the inventory they’re buying, which is why we’ve been a first-mover in vetting and integrating technology from the most trusted measurement partners,” said Kelly Wenzel, CMO of Centro. “Having comScore’s seal of approval on suppliers in programmatic marketplaces ensures that our platform customers can seamlessly access the most appropriate audience and media on any channel and any device.
In order to effectively highlight quality inventory in programmatic, trusted and independent metrics are needed in the pre-bid decisioning process. Now that comScore Bid Ratings are available through our platform, we're giving our clients greater access to the trusted metrics they need to better plan and evaluate campaign performance.
By integrating comScore Bid Ratings into our unified programmatic platform, RhythmMax, we’re enhancing our clients’ abilities to reach quality, verified audiences across all devices and screens. Having access to these trusted third-party metrics enables RhythmOne clients to build and optimize campaigns that truly maximize ROI.
Trust is earned in advertising, and objective verification matters. Given that many brand advertisers we work with already rely on comScore's reporting, integrating Bid Ratings into our enterprise software to help them apply filters pre-bid and have an additional way to make reporting actionable was an obvious next step.
Marketers need confidence that they are purchasing quality impressions based on reliable, consistent criteria for campaign planning and performance measurement. Leveraging comScore’s Bid Ratings gives Turn customers even greater control over their campaigns through additional independent metrics.
To learn more about comScore Bid Ratings, please fill out the form below.