Total Video

 

From TV to Total Video

As more and more content flows across screens, a new approach to video measurement is required to help businesses plan, measure and purchase media with a total view of this new platform-agnostic world.

comScore Total Video™ is driven by 5 core principles to bridge the gap between linear TV and digital, enable integrated video planning and ease the transition from Upfronts to Allfronts.

Total Video  

Proven Advancements in Cross-Platform Measurement

comScore has invested nearly five years of R&D working closely with some of the biggest broadcasters and online video pureplays to solve for the measurement challenges the industry is facing. 

Total Video  

What’s Next

New offerings will be available based on our extensive learnings and the Total Video measurement principles of SINGLE, UNIFIED, HOLISTIC, SCALABLE and FLEXIBLE.

 

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