As senior director in the financial services group at comScore, I’ve spent a lot of time in the past several months examining changes in consumers’ online banking and credit card behavior. Earlier this month my colleagues and I hosted a webinar entitled, “comScore Industry Insights: Credit Cards and Banking” that highlighted some pretty interesting trends we’ve been seeing given today’s economy.

Here are a few of the key findings from the webinar that I wanted to share with you all:

1. The number of online credit card applications submitted by subprime applicants increased by 30 percent while the number of credit card applications submitted by prime candidates decreased by 15 percent.

Key Takeaway:

2. Total People Searching on a ‘Bad Credit’ Related Term Grew 14% Y/Y

Key Takeaway:

If you’d like to take a closer look at some of the findings, you can request a copy of the presentation at www.comscore.com/request/cc-banking-webinar.asp. The feedback we’ve gotten from the webinar was really valuable and we look forward to hearing your thoughts, too. What trends have you been seeing in online financial services given today’s economy?