第三方认证、证明和审核

comScore is committed to providing the market with transparency into the methods, methodologies, practices and techniques we use in our measurement. To do so, we continuously engage with third-party auditors around the world to prove the soundness of our measurement methods.

See below for many of our accreditations and certifications, as well as the status of our in-progress third-party reviews.

United States

Media Rating Council

comScore Direct, Accredited (2011) for Census Pages, Robotic Traffic, Filtered Page Views, Multi-Event Traffic, Est. Auto-Refresh. Accredited (2014) for Unique Cookies and Filtered Unique Cookies.

vCE Validation, Accredited (2012) for Viewability, Brand Safety, In-Geo (US vs. Non-US), Invalid Traffic Detection. Accredited (2013) for Total 2+ Population Gross Rating Points and Daily Unique Cookies.

 
Audits In-Progress:

Media Metrix, Review in progress.

United Kingdom

 
ABC

Audit Bureau of Circulations

GSMA Mobile Media Metrics, Audited regularly since 2011.

comScore Direct, Design Effectiveness Review completed (2012). Additional audits successfully completed in 2013.

vCE Content Verification, Certificate issued (2013).

vCE Viewability, Certificate issued (2014). 

 
UKOM

UK Online Measurement

MMX, Approved (2012).

MMX MP, Approved (2012).

GSMA Mobile MMX, Approved (2012).

Video Metrix, Approved (2012).

 

 

Australia

Audited Media Association of Australia

Digital Analytix chosen as the analytics platform of the AMAA audited website measurement service (2013).

 

France

Le Centre d’Étude des Supports de Publicité

MMX, Audit in progress.

 

Malaysia

Malaysian Digital Association

comScore appointed as the Official Internet Audience Measurement currency for Malaysia (2013).

 

Mexico

Consejo de Investigación de Medios
In collaboration with the Media Rating Council

vCE Validation, Audit planned for 2014.

 

Netherlands

Stichting KijkOnderzoek

comScore chosen for daily measurement of online video consumption as part of the national JIC for the Netherlands (2011).

 

Spain

Asociación para la Investigación de Medios de Comunicación

Asociación para la Investigación de Medios de Comunicación

Media Metrix, Audited regularly since 2012.  This is an ongoing program as part of comScore’s commitment to the JIC for Spain.

 
OJD Interactiva

OJD Interactiva

comScore Direct, Certified (2012). This is an ongoing program as part of comScore’s commitment to the JIC for Spain.

 

Sweden

Mediamätning i Skandinavien

comScore chosen for daily measurement of online video consumption as part of the national JIC for Sweden (2011).

 

For additional information on the status of our industry audits, please contact your comScore representative or email learnmore@comscore.com