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行业产品服务


Clients from every consumer-facing industry turn to comScore to discover ways in which they can leverage the digital landscape to strengthen existing relationships, attract new customers, increase both online and offline sales, reduce costs and improve the ROI from their marketing efforts.

Combining comScore’s industry-leading databases with the unmatched expertise of experienced analysts, comScore Industry Solutions provide clients with the comprehensive, reliable and customizable insights that matter most to their businesses.

Karl Miller, Schering-Plough

Industries

Agencies

comScore Agency Solutions provide the industry’s leading advertising agencies with the detailed insights needed to develop superior media plans and stay ahead in this dynamic environment.
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Automotive

comScore Automotive Solutions provide insights into the research patterns, behaviors and attitudes of auto intenders, empowering automotive manufacturers, agencies and third parties to make important business decisions.
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Consumer Packaged Goods

comScore CPG Solutions allow industry marketers to accurately pinpoint target audiences, gain insight into the competitive landscape and precisely measure the effectiveness of their digital marketing efforts – both online and in retail stores.
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Financial Services

comScore Financial Services Solutions offer the world’s leading bankers, lenders, brokers and insurers the data-driven insights they need to guide their strategic digital marketing decisions.
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Gaming

comScore Gaming Solutions provide digital marketers with the clear, actionable and accurate insights needed to understand the critical aspects of the gaming market.
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Government

comScore Government Solutions help web analysts, policy makers, compliance officers and marketers measure and manage their online efforts and making their sites more citizen-centric.
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Media

comScore Media Solutions address the daily challenges agencies, online publishers, ad networks, video technology companies and traditional media face in this rapidly shifting media environment.
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Mobile

comScore Mobile Solutions offer a comprehensive suite of products designed to address the unique needs of the mobile industry.
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Pharmaceutical

comScore Pharmaceutical Solutions deliver actionable insights to help brand marketers identify key alliances, optimize their digital initiatives, benchmark against the competition and measure the ROI of a brand website and digital marketing programs.
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Retail

comScore Retail Solutions allow marketers to understand the online retail landscape, create superior digital marketing strategies and identify changes in consumers’ behavior and attitudes as they move through the purchase funnel.
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Technology

comScore Technology Solutions provide unparalleled insight into technology usage and trends, allowing industry marketers to better understand the technology landscape and create superior digital marketing strategies.
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Telecommunications

comScore Telecommunications Solutions provide timely information needed to make critical business decisions, ranging from tactical marketing analyses to strategic blueprints.
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Travel

comScore Travel Solutions help the world’s top airline, car rental, hotelier and online travel agency companies understand the online travel landscape to inform business decisions and allow for improved digital marketing strategies.
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University and Academic

comScore University and Academic Solutions provide professors, researchers and students with accurate, reliable and comprehensive media intelligence needed to help them better understand the ever-changing digital landscape.
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Wall Street

comScore Wall Street Solutions empower the world’s leading equity analysts, investment bankers, head fund managers, venture capitalists and brokers to make important investment decisions that matter most to their business.
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产品和服务