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Ad Impressions 美国
新闻发布 十二月. 16, 2015 | Share

Millward Brown and comScore Announce Global Partnership For Digital Effectiveness

Millward Brown and comScore today announced a partnership designed to give brands an unprecedented understanding of how their digital advertising is performing. 阅读更多

新闻发布 十月. 29, 2015 | Share

comScore Announces Its Bid Ratings™ Solution is Now Live in Eight Industry-Leading Programmatic Buying Platforms

Today, comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, announced that its pre-bid technology solution, Bid Ratings™, is now live in eight leading programmatic buying platforms, including AppNexus, Centro, Netmining, RhythmOne, TubeMogul and Turn. comScore Bid Ratings allows media buyers to surface quality programmatic... 阅读更多

新闻发布 十月. 26, 2015 | Share

comScore Wins the Print and Digital Research Forum’s Chairman’s Prize

Today, comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, announced that at the Print and Digital Research Forum (P&DRF) 2015 London Symposium last week it won the Chairman’s Prize for innovative research led by Steve Millman, VP of Research at comScore, on how viewability and latency impact advertising effectiveness.... 阅读更多

介绍 十月. 26, 2015 | Share

Introduction to vCE in DoubleClick: An Effortless, Actionable and Trusted GRP

Introduction to vCE in DoubleClick: An Effortless, Actionable and Trusted GRP

vCE in DoubleClick provides media buyers and sellers with the real-time data they need in an effortless, actionable and trusted GRP solution. 阅读更多

博客 十月. 1, 2015 | Share

The Future of Ad Performance and Effectiveness

The Future of Ad Performance and Effectiveness

At the inaugural comScore Industry Summit, I hosted and moderated a panel made up of some of the brightest data-based marketing visionaries out there. Our panel was titled, The Future of Ad Performance and Effectiveness – quite the topic, and one that could go in many directions. 阅读更多

新闻发布 七月. 28, 2015 | Share

MRC Grants comScore Accreditation for Video Viewability Measurement

Video Viewability Measurement

comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today announced that the Media Rating Council (MRC) granted the company accreditation for video viewability measurement in the Ad Validation suite of validated Campaign Essentials™ (vCE®). 阅读更多

介绍 六月. 15, 2015 | Share

Viewability: Why It Still Doesn’t Add Up & What You Should Do About It

Viewability

In this session at ARF Audience Measurement 2015, comScore CEO and President Serge Matta talks about the causes of viewable impression variance and gives a concrete checklist for how to navigate through the churning viewable impression sea to higher ground. 阅读更多

介绍 五月. 20, 2015 | Share

Non-Human Traffic: Why It Matters and Why You Should Care

Non-Human Traffic: Why It Matters and Why You Should Care

The issue of fraudulent and non-human traffic (NHT) has the online advertising industry reeling, and with good reason: If an ad isn’t reaching a real person, that’s a real problem. In this webinar, Timur Yarnall, comScore SVP of Corporate Development, shared key learnings about NHT. 阅读更多

博客 五月. 20, 2015 | Share

Mobile Metrix Now Features Reporting of Mobile Ad Network Reach

This week comScore introduced mobile ad network reporting in Mobile Metrix, enabling mobile ad networks to demonstrate their audience reach across publisher sites and apps. This important new feature provides independent third-party measurement of audience reach that validates a core value proposition of mobile ad networks... 阅读更多

博客 五月. 13, 2015 | Share

The Vital Role Media Buyers Play in Fighting Ad Fraud

Fighting Ad Fraud

The digital media industry has spent the last year trying to get to the bottom of ad fraud and non-human traffic (NHT). While it is in media sellers’ best interest to clean up the ecosystem, media buyers play their own vital role in fighting ad fraud. 阅读更多