comScore's Media Evangelist, Eli Goodman, will be moderating a session titled: The Last Days of the Last Click: How are data savvy marketers attributing value in a multi-touch world?
Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
The advertising industry has come a long way in a short period of time when it comes to mobile and display advertising. With the rapid rise of mobile, agencies and advertisers have had to rapidly change their approach to reach consumers who now spend more than half their digital media time on smartphones and tablets. 阅读更多方法: Michael Ciadella 标签: Advertising, Amazon, Apps, Mobile, Multi-Platform
As much as Silicon Valley’s ethos is the constant pursuit of creating value, eventually the byproduct of this process (and the stakeholders involved) will also require the creation of revenue. In the past year, we have seen these dynamics play out in the Social Networking sector across a variety of companies at different stages of growth, maturity,... 阅读更多方法: Eli Goodman 标签: Audience Measurement, Cross Media, Facebook, Mobile, Multi-Platform
The new speed of digital innovation poses a challenge for businesses, especially when it comes to web analytics. Traditional metrics used in web analytics are quickly becoming unreliable due to the proliferation of devices that are coming online. It isn’t that the measurement practices of the digital world are flawed, it’s that the inputs themselves... 阅读更多方法: Jodi McDermott 标签: Big Data, Multi-Platform, Web Analytics
comScore Announces Spain Launch of MMX™ Multi-Platform to Deliver Unified View of Desktop, Smartphone and Tablet Audiences
comScore, Inc. (NASDAQ: SCOR) today announced the official Spain launch of MMX™ Multi-Platform, the next generation of digital audience measurement and media planning. Building on MMX™, Mobile Metrix® and Video Metrix® from comScore’s Audience Analytics suite, MMX Multi-Platform offers unduplicated accounting of audience size and demographics... 阅读更多方法: Ana Laura Zain 标签: Audience Measurement, Mobile, Multi-Platform
Your monthly snapshot of UK digital audience trends. For December the demographic group in focus was those with Children in the Household and the results were a little surprising in that category usage was not dominated by shopping and gifting sites maintaining a learning element featured very strongly in the categories the demographic visited. 阅读更多方法: Hélène Azevedo 标签: Demographics, Mobile, Multi-Platform, Rankings, 视频
You know that your customers are multi-platform, but can your measurement keep up? In this presentation given at the Digital Analytics Association (DAA) LA Symposium, comScore Digital Analytix® vice president Jodi McDermott examines how emerging multi-platform consumer dynamics can create opportunities for businesses. 阅读更多方法: Jodi McDermott 标签: Mobile, Multi-Platform, Web Analytics
comScore Collaborates with CIMM to Expand its Pioneering Cross-Platform Measurement Service, Combining Five Platforms of TV, Radio, Desktop, Smartphone and Tablet
comScore (NASDAQ: SCOR) in collaboration with the Coalition for Innovative Media Measurement (CIMM), today announced plans to expand its pioneering cross-platform measurement service, the industry’s first to provide continuous unified measurement of media usage on a national scale across TV, radio, desktop, smartphone and tablet. 阅读更多方法: Andrew Lipsman 标签: Cross Media, Mobile, Multi-Platform, TV, 视频
Your moour monthly snapshot of UK digital audience trends. Month on month, the Total Digital Population and PC figures remain stable, but online video increased by +1.2% (37.5m) and mobile grew slightly (+0.7%) to 34m unique users. 阅读更多方法: Hélène Azevedo 标签: Demographics, Mobile, Multi-Platform, Rankings, , 视频
comScore presents the 2013 Argentina Digital Future in Focus, its report on prevailing trends in changing digital behavior, online video and mobile, including a special review of social, shopping and sports. View标签: Demographics, Multi-Platform, Shopping, Social, Sports, 视频
Your monthly snapshot of digital audience trends. A fairly static month on month performance on all platforms, Total Digital Population increased 1% to 47.8m, that growth coming from PC +0.3% (44.7m) and Video +0.8% (37m) with Mobile growing a fraction to 33.8m unique users. 阅读更多方法: Ayaan Mohamud 标签: Demographics, Mobile, Multi-Platform, Rankings, , 视频