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Serge Matta talks to BeetTV about the partnership between comScore and Google

13 二月 - Serge Matta, President of comScore, gives an overview of the comScore/Google partnership and its implications for the digital industry.

The Evolution of Digital Advertising
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Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

23 四月 - Insight NYC

comScore's Media Evangelist, Eli Goodman, will be moderating a session titled: The Last Days of the Last Click: How are data savvy marketers attributing value in a multi-touch world?
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24 四月 - State of Digital Advertising Q1 2014

Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
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27 四月 - Local Search Association Conference

comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
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博客 三月. 18, 2014 | Share The Duplication Complex Failing to Acknowledge the Importance of Mobile Only Audiences

The Duplication Complex: Failing to Acknowledge the Importance of ‘Mobile-Only’ Audiences

The advertising industry has come a long way in a short period of time when it comes to mobile and display advertising. With the rapid rise of mobile, agencies and advertisers have had to rapidly change their approach to reach consumers who now spend more than half their digital media time on smartphones and tablets. 阅读更多

方法: Michael Ciadella 标签: Advertising, Amazon, Apps, Mobile, Multi-Platform

博客 三月. 17, 2014 | Share

Social Media Monetization in a Mobile First World

As much as Silicon Valley’s ethos is the constant pursuit of creating value, eventually the byproduct of this process (and the stakeholders involved) will also require the creation of revenue. In the past year, we have seen these dynamics play out in the Social Networking sector across a variety of companies at different stages of growth, maturity,... 阅读更多

方法: Eli Goodman 标签: Audience Measurement, Cross Media, Facebook, Mobile, Multi-Platform

博客 三月. 14, 2014 | Share

The Multi-Platform Majority is Here to Stay, and What This Means for Your Web Analytics

The new speed of digital innovation poses a challenge for businesses, especially when it comes to web analytics. Traditional metrics used in web analytics are quickly becoming unreliable due to the proliferation of devices that are coming online. It isn’t that the measurement practices of the digital world are flawed, it’s that the inputs themselves... 阅读更多

方法: Jodi McDermott 标签: Big Data, Multi-Platform, Web Analytics

新闻发布 三月. 6, 2014 | Share

comScore Announces Spain Launch of MMX™ Multi-Platform to Deliver Unified View of Desktop, Smartphone and Tablet Audiences

comScore, Inc. (NASDAQ: SCOR) today announced the official Spain launch of MMX™ Multi-Platform, the next generation of digital audience measurement and media planning. Building on MMX™, Mobile Metrix® and Video Metrix® from comScore’s Audience Analytics suite, MMX Multi-Platform offers unduplicated accounting of audience size and demographics... 阅读更多

方法: Ana Laura Zain 标签: Audience Measurement, Mobile, Multi-Platform

Whitepaper 二月. 25, 2014 | Share UK Digital Market Overview February 2014

UK Digital Market Overview February 2014

Your monthly snapshot of UK digital audience trends. For December the demographic group in focus was those with Children in the Household and the results were a little surprising in that category usage was not dominated by shopping and gifting sites maintaining a learning element featured very strongly in the categories the demographic visited. 阅读更多

方法: Hélène Azevedo 标签: Demographics, Mobile, Multi-Platform, Rankings, 视频

介绍 二月. 13, 2014 | Share digital analytics marketing to multi-platform majority

Digital Analytics Association LA Symposium: Marketing to the Multi-Platform Majority

You know that your customers are multi-platform, but can your measurement keep up? In this presentation given at the Digital Analytics Association (DAA) LA Symposium, comScore Digital Analytix® vice president Jodi McDermott examines how emerging multi-platform consumer dynamics can create opportunities for businesses. 阅读更多

方法: Jodi McDermott 标签: Mobile, Multi-Platform, Web Analytics

新闻发布 一月. 29, 2014 | Share

comScore Collaborates with CIMM to Expand its Pioneering Cross-Platform Measurement Service, Combining Five Platforms of TV, Radio, Desktop, Smartphone and Tablet

comScore (NASDAQ: SCOR) in collaboration with the Coalition for Innovative Media Measurement (CIMM), today announced plans to expand its pioneering cross-platform measurement service, the industry’s first to provide continuous unified measurement of media usage on a national scale across TV, radio, desktop, smartphone and tablet. 阅读更多

方法: Andrew Lipsman 标签: Cross Media, Mobile, Multi-Platform, TV, 视频

Whitepaper 一月. 21, 2014 | Share UK Digital Market Overview January 2014

UK Digital Market Overview January 2014

Your moour monthly snapshot of UK digital audience trends. Month on month, the Total Digital Population and PC figures remain stable, but online video increased by +1.2% (37.5m) and mobile grew slightly (+0.7%) to 34m unique users. 阅读更多

方法: Hélène Azevedo 标签: Demographics, Mobile, Multi-Platform, Rankings, , 视频

视频 十二月. 20, 2013 | Share Highlights from Argentina Digital Future in Focus

Highlights from Argentina Digital Future in Focus

comScore presents the 2013 Argentina Digital Future in Focus, its report on prevailing trends in changing digital behavior, online video and mobile, including a special review of social, shopping and sports. View

标签: Demographics, Multi-Platform, Shopping, Social, Sports, 视频

Whitepaper 十二月. 10, 2013 | Share

UK Digital Market Overview December 2013

Your monthly snapshot of digital audience trends. A fairly static month on month performance on all platforms, Total Digital Population increased 1% to 47.8m, that growth coming from PC +0.3% (44.7m) and Video +0.8% (37m) with Mobile growing a fraction to 33.8m unique users. 阅读更多

方法: Ayaan Mohamud 标签: Demographics, Mobile, Multi-Platform, Rankings, , 视频

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