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新闻发布 二月. 21, 2011 | Share

comScore Media Metrix Ranks Top 50 U.S. Web Properties for January 2011

comScore, Inc. (NASDAQ: SCOR) today released its monthly analysis of U.S. web activity at the top online properties for January 2011 based on data from the comScore Media Metrix service. Americans’ Web activity in January saw gains in a few main content categories: Taxes, Travel and Career Resources. Many Americans wasted no time in beginning their... 阅读更多

Data Gem 九月. 20, 2010 | Share

U.S. Travel E-Commerce Growth

U.S. Travel E-Commerce Growth

Online travel spending grew 9% in July, representing the seventh consecutive month of gains. This is quite an achievement, considering this streak comes on the heels of eleven consecutive months of negative growth rates in 2009. 阅读更多

博客 九月. 16, 2010 | Share

U.S. Online Travel Spending Rebounds

While we tend to focus much of our attention on retail e-commerce spending trends as a gauge of the U.S. consumer economy, it can be easy to overlook another important sector of e-commerce: online travel. Though it no longer drives the majority of online spending, it still amounts to $80 billion annually, or about 40% of total e-commerce. 阅读更多

Data Gem 九月. 15, 2010 | Share

U.S. Travel E-Commerce Spending

U.S. Travel E-Commerce Spending

comScore’s estimate of U.S. online travel spending which primarily accounts for consumer and small business travel spending –reached $8.2 billion in July 2010, representing the second highest month on record. 阅读更多

新闻发布 七月. 29, 2010 | Share

comScore Media Metrix Ranks Top 50 U.S. Web Properties for June 2010

comScore, Inc. (NASDAQ: SCOR) today released its monthly analysis of U.S. Web activity at the top online properties for June 2010 based on data from the comScore Media Metrix service. Travel sites saw a surge in activity in June as travelers browsed hot summer deals and booked vacation getaways. Americans also turned to online gaming and teen sites... 阅读更多

介绍 十月. 15, 2009 | Share

Travel Ad Network Publisher Conference Presentation

This presentation was given by comScore Chairman Gian Fulgoni at the 2009 Travel Ad Network Publisher Conference in New York on October 15, 2009. 阅读更多

新闻发布 十月. 8, 2008 | Share

Southwest Airlines “Freedom From Fees” Policy Helps Boost Its Share of Online Tickets Sold Directly By Major Airlines

RESTON, VA, October 8, 2008 – comScore, Inc. (NASDAQ: SCOR) today released the results of a study of online ticket sales at the U.S. sites of leading airlines as well as consumer attitudes toward airline fees. The study found that Southwest sells nearly 2.5 times the dollar volume of online tickets at its site as its nearest competitor. From the... 阅读更多

新闻发布 八月. 15, 2008 | Share

comScore Media Metrix Ranks Top 50 U.S. Web Properties for July 2008

RESTON, VA, August 15, 2008 – comScore, Inc. (NASDAQ: SCOR) today released its monthly analysis of U.S. consumer activity at the top online properties for July 2008 based on data from the comScore Media Metrix service. Continuing the summer trends in Web usage observed last month, leisure-oriented categories demonstrated gains in July, including... 阅读更多

新闻发布 六月. 4, 2008 | Share

comScore Study Finds Online Hotel Bookings Continue to Shift

RESTON, VA, June 4, 2008 – comScore, Inc. (NASDAQ: SCOR) today released a study of the online travel industry, which showed that supplier websites account for 72 percent of online hotel spend as of first quarter 2008, a 3-percentage point increase in dollar share from the previous year. Hotel market share through online travel agency sites (e.g.... 阅读更多

博客 四月. 7, 2008 | Share

The Offline Impact of Online Advertising

I published an article in the Harvard Business Review this month, summarizing some of the work comScore has been doing with clients to evaluate the effectiveness of online advertising. As with most things in business, the return on investment is what drives future plans, especially advertising plans. 阅读更多