comScore's Media Evangelist, Eli Goodman, will be moderating a session titled: The Last Days of the Last Click: How are data savvy marketers attributing value in a multi-touch world?
Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
comScore will present new research focusing on how the digital omnivore engages with financial institutions, banks and online spend in an increasingly mobile world. Not all mobile interactions are created equal, and this session will help describe the differences between tablet and smartphone as well as mobile web and mobile applications to help FIs better position their mobile solutions.
comScore presents the 2013 Chile Digital Future in Focus, its report on prevailing trends in changing digital behavior, online video and mobile, including a special review of social media, online shopping, banking and education. 阅读更多方法: Ana Laura Zain 标签: Audience Measurement, Banking, e-Commerce, Social
comScore presents the 2013 Venezuela Digital Future in Focus, its report on prevailing trends in changing digital behavior, including a special review of social media, online shopping, banking and government. 阅读更多方法: Ana Laura Zain 标签: Audience Measurement, Banking, e-Commerce, Government, Social
U.S. Desktop + Mobile E-Commerce Spending on Cyber Monday Topped $2 Billion While Black Friday Surpassed $1.5 Billion
In line with our predictions, mobile commerce (i.e. buying on smartphones and tablets) is already playing a major role in online retail this 2013 holiday season. comScore recently compiled our mobile estimates for Black Friday and Cyber Monday and found that m-commerce accounted for hundreds of millions of dollars and a sizeable percentage of total... 阅读更多方法: Kate Dreyer 标签: Black Friday, Cyber Monday, e-Commerce, Holiday Shopping, Mobile, Multi-Platform, Retail
Cyber Monday Jumps 18 Percent to $1.735 Billion in Desktop Sales to Rank as Heaviest U.S. Online Spending Day in History
comScore (NASDAQ : SCOR) today reported holiday season U.S. retail e-commerce spending from desktop computers for the first 32 days of the November-December 2013 holiday season. For the holiday season-to-date, $23.9 billion has been spent online, marking an 8-percent increase versus the corresponding days last year (and a 25-percent increase if using... 阅读更多方法: Adam Lella 标签: Black Friday, Cyber Monday, e-Commerce, Holiday Shopping, Retail
Black Friday Billions: $1.2 Billion in Desktop E-Commerce Spending Marks First Billion-Dollar Online Shopping Day of the 2013 Holiday Season
comScore (NASDAQ : SCOR) today reported U.S. desktop retail e-commerce spending for the first 29 days of the November–December 2013 holiday season. For the holiday season-to-date, $20.6 billion has been spent online, marking a 3-percent increase versus the corresponding days last year. 阅读更多方法: Kate Dreyer 标签: Black Friday, e-Commerce, Holiday Shopping
comScore today released an analysis of e-Commerce activity in Brazil based on insights from the comScore Media Metrix service. The study found that Mercadolivre.com.br continues to rank as the most visited destination in the Retail category in Brazil with nearly 25 million visitors in October, representing nearly half of all online shoppers. An analysis... 阅读更多方法: Ana Laura Zain 标签: e-Commerce, Retail
comScore Forecasts 14 Percent Growth to $48.1 Billion for 2013 U.S. Holiday Desktop E-Commerce Spending
comScore (NASDAQ : SCOR) today reported holiday season retail e-commerce spending for the first 24 days of the November-December 2013 holiday season, as well as its official spending forecast for the season. 阅读更多方法: Kate Dreyer 标签: e-Commerce, Holiday Shopping, Mobile, Retail, Shopping
With Thanksgiving, Black Friday and Cyber Monday inching ever closer, the 2013 holiday season is nearly upon us. With many stakeholders eager to gain some foresight as to what this season might have in store, we at comScore decided to take out our crystal ball and make five bold predictions about what headlines w e’re likely to see by the time the... 阅读更多方法: Adam Lella 标签: Black Friday, Cyber Monday, e-Commerce, Holiday Shopping, m-Commerce
E-commerce, up 13% year-over-year in Q3, continues to grow at a faster rate than the overall retail sector, while mobile commerce is growing at twice that rate. In this presentation, comScore Chairman & Co-Founde r Gian Fulgoni and comScore VP of Marketing & Insights Andrew Lipsman take an in-depth look at the online retail trends that will... 阅读更多方法: Andrew Lipsman, Gian Fulgoni 标签: e-Commerce, Holiday Shopping, m-Commerce, Mobile, Social
comScore Reports $47.5 Billion in Q3 2013 Desktop-Based U.S. Retail E-Commerce Spending, Up 13 Percent vs. Year Ago
comScore, Inc. (NASDAQ: SCOR) today released its estimates of Q3 2013 U.S. desktop-based retail e-commerce sales. Q3 2013 sales grew 13 percent year-over-year to $47.5 billion, marking the sixteenth consecutive quarter of positive year-over-year growth and twelfth consecutive quarter of double-digit growth. M-commerce spending on smartphones and tablets... 阅读更多方法: Adam Lella 标签: e-Commerce, Holiday Shopping, m-Commerce, Mobile, Retail