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Ad Impressions 美国
Data Gem 六月. 12, 2013 | Share

New study finds that two-thirds of consumers who interacted with a Mobile Rising Stars ad rate the ads “better” or “much better” than a standard mobile ad

Rating of Mobile Ads and Banners

The Interactive Advertising Bureau (IAB) has announced the inclusion of five Mobile Rising Stars ad formats into the official IAB Standard Ad Portfolio to enable brand marketers to tell bigger and bolder stories on smaller, mobile screens. 阅读更多

视频 六月. 3, 2013 | Share

Magid Abraham talks about advertising trends in web and mobile

Magid Abraham, CEO and Co-Founder of comScore, discusses advertising trends in both web and mobile on Bloomberg Television’s “Bloomberg Surveillance.” 查看

博客 五月. 28, 2013 | Share

As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?

Key Questions for Advertising Effectiveness Measurement

When it comes to digital advertising, we often spend our time pouring over data in order to create planning, modeling, targeting and buying efficiencies, but it’s very easy to get caught up in the process when in the end all anyone wants to know is “did it actually work?” 阅读更多

新闻发布 五月. 22, 2013 | Share

comScore Releases April 2013 U.S. Online Video Rankings

comScore, Inc. (NASDAQ: SCOR) today released data from the comScore Video Metrix service showing that 181.9 million Americans watched 38.8 billion online content videos in April, while the number of video ad views reached an all-time high at 13.2 billion. 阅读更多

新闻发布 五月. 2, 2013 | Share

comScore and BrightRoll Announce Collaboration to Enhance Online Video Campaign Ratings

comScore, Inc. (NASDAQ: SCOR) today announced it is collaborating with BrightRoll, the largest independent video ad platform, to bring audience guarantees to BrightRoll clients via comScore’s validated Campaign Essentials (vCE) product suite. The collaboration provides publishers, advertisers and agencies with meaningful insights into the reach,... 阅读更多

新闻发布 四月. 25, 2013 | Share

Procter & Gamble Partners with comScore for Digital Campaign Ratings

comScore, Inc. (NASDAQ: SCOR) today announced that Procter & Gamble has agreed to partner with comScore on its validated Campaign Essentials (vCE) capability. vCE is a holistic ad delivery validation solution that provides deep campaign insights, in-flight reporting, and daily alerting for convenient and effective campaign management. 阅读更多

新闻发布 三月. 14, 2013 | Share

comScore Releases February 2013 U.S. Online Video Rankings

comScore, Inc. (NASDAQ: SCOR) today released data from the comScore Video Metrix service showing that 178 million Americans watched 33 billion online content videos in February, while the number of video ad views reached 9.9 billion with Google Sites delivering an all-time high of 2.2 billion. 阅读更多

介绍 三月. 7, 2013 | Share

2013 U.S. Digital Future in Focus

2013 U.S. Digital Future in Focus

In this presentation, comScore Media Evangelist Eli Goodman reveals key insights from our 2013 U.S. Digital Future in Focus report to identify what the prevailing trends in social media, search, online video, digital advertising, mobile and e-commerce mean for U.S. marketers. 阅读更多

视频 三月. 7, 2013 | Share

Magid Abraham Warns Video Biz: Don't Embrace TV Model of Demographic Guarantees

Magid Abraham, President, CEO and Co-Founder, Warns Video Biz: Don't Embrace TV Model of Demographic Guarantees 查看

介绍 二月. 28, 2013 | Share

State of Digital Q4 2012

State of Digital Q4 2012

In this quarterly analysis, comScore Senior Director Tiffany Walker provides key insights into the digital usage and trends that shaped Q4 2012. 阅读更多