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介绍 十月. 21, 2013 | Share

2013 Auto Insurance Shopping Report

2013 Auto Insurance Shopping Report

The 2013 Online Auto Insurance Shopping Report provides a detailed analysis of overall industry trends in 2012 and the attitudes and intentions of consumers shopping for auto insurance online. In addition, the study reports on the volume of online quote requests and highlights customer preferences on purchasing channels and key factors driving the decision-making... 阅读更多

介绍 十月. 7, 2013 | Share

The Multi-Screen Path to Purchasing

The Multi-Screen Path to Purchasing

Today’s consumer is more and more likely to engage with digital content on multiple devices. Even more intriguing are the implications of mobile devices and the user’s ability to access content on-the-go. As new purchasing channels open up, it is important for brands to present a unified presence across platforms. 阅读更多

新闻发布 十月. 3, 2013 | Share

comScore to Present Insights about the Omnichannel Shopper at Money2020 Conference

comScore, Inc. (NASDAQ: SCOR) today announced that Kevin Levitt, Senior Vice President of comScore Financial Services, will present at Money2020 in Las Vegas, NV on Monday, October 7, 2013 at 9:05 a.m. ET. 阅读更多

新闻发布 九月. 26, 2013 | Share

Global Study Reveals Online Shoppers Want More Convenience

comScore, Inc. (NASDAQ: SCOR) and UPS (NYSE: UPS) today released the global study in the UPS Pulse of the Online Shopper™ series, revealing online shoppers are looking for more control over their shipping and delivery experiences. The study includes data from more than 14,000 frequent online shoppers in the U.S., Canada, Europe, Asia, Australia and... 阅读更多

介绍 九月. 12, 2013 | Share

Choices, Channels and Convenience: Enhancing the Online Shopping Experience

Choices, Channels and Convenience: Enhancing the Online Shopping Experience

In this presentation, comScore and UPS explore what customers expect during their online shopping experience, how mobile and social are changing buying trends and how retailers can benefit by offering an integrated sales experience. 阅读更多

介绍 九月. 12, 2013 | Share

2013 Peru Digital Future in Focus

2013 Peru Digital Future in Focus

comScore presents the 2013 Peru Digital Future in Focus report, providing an overview of the Latin American digital landscape, identifying the prevailing trends in the Peruvian marketplace and what that means for the coming year. 阅读更多

博客 八月. 22, 2013 | Share

2013 Digital Future in Focus Series

In 2012, the digital landscape underwent a sea of change as areas such as search, social, online advertising, mobile and e-commerce each experienced dynamic shifts and disruptions. To guide you in navigating this Brave New Digital World, comScore presents its annual Digital Future in Focus series of global reports which provide industry-leading insights... 阅读更多

介绍 三月. 4, 2013 | Share

The Multi-Media Path to Purchase

Multi-Media Path to Purchase

In this presentation, comScore chairman and co-founder Gian Fulgoni explores The Multi-Media Path to Purchase and smartphones and tablets are changing shopper habits. 阅读更多

Data Gem 二月. 1, 2013 | Share

Super Bowl Sunday: Who Will Win the Lombardi Trophy for Online Pizza Sales?

Super Bowl Sunday: Who Will Win the Lombardi Trophy for Online Pizza Sales?

As football fans around the country gear up for the Super Bowl this weekend, pizza brands are simultaneously preparing for a big weekend. The top three pizza sites in terms of dollars spent in the U.S. are Domino’s, Papa John’s, and Pizza Hut. The three sites saw a lift of 23 percent in dollars over a typical February Sunday on Super Bowl Sunday last... 阅读更多

博客 一月. 7, 2013 | Share

The Top Ten Burning Issues in Digital

In this post, I’ll examine the top ten “burning issues” in digital in detail and provide some perspective on the pros and cons surrounding each in order to help marketers better understand the rapid changes being driven by digital. This knowledge is so important in today’s Brave New Digital World because the Internet forces “change without... 阅读更多