comScore's Media Evangelist, Eli Goodman, will be moderating a session titled: The Last Days of the Last Click: How are data savvy marketers attributing value in a multi-touch world?
Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
comScore will present new research focusing on how the digital omnivore engages with financial institutions, banks and online spend in an increasingly mobile world. Not all mobile interactions are created equal, and this session will help describe the differences between tablet and smartphone as well as mobile web and mobile applications to help FIs better position their mobile solutions.
Digital Analytix provides the insight Berlitz needs to expand ecommerce capabilities into 23 global markets and grow margins. 阅读更多标签: Attribution, e-Commerce, Travel, Web Analytics
comScore’s 2011 Online Auto Insurance Report is a two-part report that provides a detailed analysis of the industry landscape, along with the behaviors, attitudes, and preferences of consumers conducting auto insurance transactions online. The report is based on comScore’s research panel of 1 million U.S. consumers and attitudinal insights gained... 阅读更多方法: Susan Kleinman 标签: Comparison Shopping, e-Commerce, Finance, Shopping
The 2010 online holiday shopping season reached $32.6 billion in the U.S., marking a 12% increase versus last year and an all-time record for the season. For the first time since comScore began tracking e-commerce activity in 2001, Cyber Monday (Monday, Nov. 29) ranked as the heaviest online spending day of the year at $1.028 billion. 阅读更多方法: Kate Dreyer 标签: e-Commerce, Holiday Shopping, Shopping
'Twas the week before Christmas, when alone in my house I was finishing shopping, with a click of the mouse; Then I cleared out my browser cache, cookies deleted, In hopes of nefarious snooping, defeated. Yea, the whole ecosystem lay snug in their beds, While visions of cookies alit in their heads; But these weren't the cookies you baked, or you... 阅读更多方法: Josh Chasin 标签: e-Commerce, Holiday Shopping, Real Time Bidding
Cyber Monday reached a record-breaking level this year with more than $1 billion dollars spent online, making it the heaviest U.S. online shopping day ever recorded. 阅读更多方法: Kate Dreyer 标签: Cyber Monday, e-Commerce, Retail, Shopping
Each year, Cyber Monday ranks as one of the heaviest shopping days of the holiday season. In 2009, it was the 2nd heaviest spending day of the season, second only to Green Tuesday (Dec. 15) at $913 million. comScore forecasts that U.S. e-commerce on Cyber Monday in 2010 will surpass $900 million dollars for the first time. 阅读更多方法: Kate Dreyer 标签: Cyber Monday, e-Commerce, Retail, Shopping
U.S. retail e-commerce spending reached $32.1 billion in Q3 2010, finally surpassing 2008 levels. 阅读更多方法: Kate Dreyer 标签: e-Commerce, Retail
U.S. retail e-commerce spending growth flattened in 2009 due to the recession after several years of strong growth. 2010 looks for a return to solidly positive growth rates. 阅读更多方法: Kate Dreyer 标签: e-Commerce, Retail
Online travel spending grew 9% in July, representing the seventh consecutive month of gains. This is quite an achievement, considering this streak comes on the heels of eleven consecutive months of negative growth rates in 2009. 阅读更多方法: Kate Dreyer 标签: e-Commerce, Travel
comScores estimate of U.S. online travel spending which primarily accounts for consumer and small business travel spending reached $8.2 billion in July 2010, representing the second highest month on record. 阅读更多方法: Kate Dreyer 标签: e-Commerce, Travel