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Data Gem 十二月. 4, 2012 | Share

Cyber Monday By the Numbers

Cyber Monday By the Numbers

In our recent coverage of holiday season retail e-commerce spending, Cyber Monday emerged as the heaviest online spending day on record, drawing $1.46 billion. Here's a deeper look at Cyber Monday e-commerce by the numbers. 阅读更多

视频 十一月. 28, 2012 | Share

Gian Fulgoni Tallies the Cyber Monday Scorecard

Cyber Monday Scorecard

With Cyber Monday sales this year increasing 17% over last year, 2012 holiday online shopping is off to a strong start. View

视频 十一月. 27, 2012 | Share

Gian Fulgoni Discusses How Mobile Devices Drove A New Cyber Monday Record

How Mobile Devices Drove A New Cyber Monday Record

Online retail boomed on Cyber Monday, thanks in part to shoppers browsing in stores and then buying online. comScore Chairman and Co-founder Gian Fulgoni discusses spending trends with the NBC Today Show. View

视频 十一月. 26, 2012 | Share

Gian Fulgoni Shares How Cyber Monday Sales Exceeded the $1 Billion Mark

Gian Fulgoni Shares How Cyber Monday Sales Exceeded the $1 Billion Mark

Gian Fulgoni Shares How Cyber Monday Sales Exceeded the $1 Billion Mark. View

博客 十一月. 12, 2012 | Share

How the “Digital Endcap” Can Help Improve Online Retailers’ Bottom Lines

Digital Endcap Funnel & Average CPM

This year we are seeing the emergence of another form of display ad that resides further down the funnel, which we are calling the “Digital Endcap,” which refers to a display ad for a manufacturer appearing on a retailer’s website. 阅读更多

Case Study 九月. 10, 2012 | Share

Advertising Analytics: A Kellogg Case Study

How the right measurement framework can increase efficiency, effectiveness & ROI of digital advertising 阅读更多

介绍 八月. 22, 2012 | Share

Improving the Online Customer Shopping Experience

With so many factors affecting the pre- and post-purchase experience for online shoppers, it has never been more important for online retailers to understand what drives consumers to abandon their transactions, return items, and ultimately continue shopping with particular retailers. In this presentation, comScore and UPS explore the elements that impact... 阅读更多

Whitepaper 六月. 20, 2012 | Share

2012 Online Auto Insurance Shopping Report

comScore’s 2012 Online Auto Insurance Shopping Report provides a detailed analysis of the industry landscape, along with the behaviors, attitudes, and preferences of consumers shopping and purchasing auto insurance policies online. The report focuses on insights into the competitive landscape of the online auto insurance acquisition market and is... 阅读更多

介绍 四月. 3, 2012 | Share

The Synergy of User Generated and Professional Video Content

A recent study conducted by comScore and EXPO provides a compelling case illustration of how using user generated product reviews, together with professionally produced videos, significantly enhances brand equity and sales effectiveness. 阅读更多

Data Gem 二月. 15, 2012 | Share

E-commerce is Back and Bigger than Ever

e-commerce

Despite the backdrop of continued economic uncertainty, 2011 was a strong year for retail e-commerce. Throughout the year, growth rates versus the prior year remained in double-digits to significantly outpace growth at brick-and mortar retail. Consumers remained cautious spenders overall, but increasingly turned to digital commerce due to two prevailing... 阅读更多