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e-Commerce 美国
介绍 四月. 3, 2012 | Share

The Synergy of User Generated and Professional Video Content

A recent study conducted by comScore and EXPO provides a compelling case illustration of how using user generated product reviews, together with professionally produced videos, significantly enhances brand equity and sales effectiveness. 阅读更多

Data Gem 二月. 15, 2012 | Share

E-commerce is Back and Bigger than Ever

e-commerce

Despite the backdrop of continued economic uncertainty, 2011 was a strong year for retail e-commerce. Throughout the year, growth rates versus the prior year remained in double-digits to significantly outpace growth at brick-and mortar retail. Consumers remained cautious spenders overall, but increasingly turned to digital commerce due to two prevailing... 阅读更多

博客 一月. 12, 2012 | Share

A Look Back at the 2011 Holiday Shopping Season

With 2011 behind us, I thought you might be interested in some observations regarding what the holiday shopping season told us about the state of the consumer economy. 阅读更多

Data Gem 十一月. 29, 2011 | Share

Cyber Monday Spending Hits $1.25 Billion, Marking Heaviest Online Spending Day to Date

Cyber Monday Spending in Millions

Holiday spending on Cyber Monday reached a record-breaking $1.25 billion, surpassing previous spending records since the inception of the retail holiday in 2005 and representing the heaviest online spending day in history. This year also marks the second year that Cyber Monday spending has broken the billion-dollar threshold. 阅读更多

博客 十一月. 22, 2011 | Share

Why is Cyber Monday Becoming More Important to Holiday Season E-Commerce?

As the Cyber Monday phenomenon was brought to light there was a common misconception that it was the heaviest online spending day of the year. While comScore always observed a significant increase in spending on this day, online spending typically continued to climb into mid-December with several individual spending days surpassing the Cyber Monday... 阅读更多

Data Gem 十一月. 4, 2011 | Share

Consumers Comparison Shop Using a Variety of Channels

Methods used for price comparison

comScore recently released the results of a study on U.S. consumer buy down behavior in the aftermath of the most recent economic recession. One of the questions in the 2011 survey sought to find how technology is enabling shoppers’ price-seeking behavior. 阅读更多

Data Gem 十一月. 2, 2011 | Share

comScore Study Reveals Declining Percent of U.S. Consumers Buying the Brand They "Want Most"

comScore Study Reveals Declining Percent of U.S. Consumers Buying the Brand They "Want Most"

Today, comScore released the results of a study on U.S. consumer buy down behavior in the aftermath of the most recent economic recession. 阅读更多

Case Study 十月. 10, 2011 | Share

Digital Analytix Business Study: Berlitz

Berlitz

Digital Analytix provides the insight Berlitz needs to expand ecommerce capabilities into 23 global markets and grow margins. 阅读更多

Data Gem 五月. 26, 2011 | Share

Online Purchasing of Auto Insurance On the Rise

Online Purchasing of Auto Insurance On the Rise

In recent years, consumers have looked to the Internet to purchase online auto insurance policies at an ever-increasing rate. comScore's 2011 Online Auto Insurance Report, a two-part series on online auto insurance shopping and servicing, follows the growth in popularity of the online channel for insurance customers. 阅读更多

Whitepaper 五月. 18, 2011 | Share

The 2011 Online Auto Insurance Report

comScore’s 2011 Online Auto Insurance Report is a two-part report that provides a detailed analysis of the industry landscape, along with the behaviors, attitudes, and preferences of consumers conducting auto insurance transactions online. The report is based on comScore’s research panel of 1 million U.S. consumers and attitudinal insights gained... 阅读更多