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Multi-Platform 美国
介绍 八月. 13, 2013 | Share

State of the U.S. Online Retail Economy Q2 2013

State of Retail Q2 2013

In this presentation, comScore Chairman & Co-Founder Gian Fulgoni and comScore Vice President of Marketing & Insights Andrew Lipsman present their quarterly analysis of online retail trends. 阅读更多

新闻发布 八月. 8, 2013 | Share

comScore Reports $49.8 Billion in Q2 2013 Desktop-Based U.S. Retail E-Commerce Spending, Up Nearly 16 Percent vs. Year Ago

comScore, Inc. (NASDAQ: SCOR) today released its estimates of Q2 2013 U.S. desktop-based retail e-commerce sales. Q2 2013 sales grew nearly 16 percent year-over-year to $49.8 billion, marking the fifteenth consecutive quarter of positive year-over-year growth and eleventh consecutive quarter of double-digit growth. 阅读更多

博客 七月. 25, 2013 | Share

Get Mobile - Now!

Smartphone & tablet usage time with digital content has doubled in three years.

Mobile devices are having a large impact on how consumers research and purchase online travel services. These changes, which are profound and taking place at a rapid pace, present both challenges and opportunities for those in the hospitality sector. In this blog post, comScore co-founder and chairman Gian Fulgoni explores mobile media usage, content... 阅读更多

视频 七月. 24, 2013 | Share

Kellogg’s Boosts Digital ROI to 6X with Real-Time Targeting

Gian Fulgoni on Kelloggs Digital ROI Boost.

comScore Chairman and Co-founder Gian Fulgoni explains how brand marketer Kellogg’s has seen its ROI for programmatic campaigns increase five to six times by optimizing them in real-time using comScore’s Validated campaign Essentials, in an interview with Ashley J. Swartz, CEO and Founder of Furious Minds, at the Beet.TV Programmatic Video Advertising... View

Data Gem 六月. 27, 2013 | Share

Just-Eat Group Extends UK Reach by 14% When Accounting for Mobile

Just-Eat Group Extends UK Reach by 14% When Accounting for Mobile

To better reflect the changing state of digital media consumption today, comScore MMX™ Multi-Platform provides unduplicated audience measurement across various media platforms, including PC browsing, PC video streams and on-network mobile browsing usage in the UK. 阅读更多

介绍 六月. 20, 2013 | Share

MMX® Multi-Platform: The Next Generation of Digital Audience Measurement

MMX Multi-Platform

This presentation explores comScore MMX® Multi-Platform and how this tool can help marketers, publishers and agencies to align their media planning efforts to account for today's multi-platform users. 阅读更多

介绍 六月. 13, 2013 | Share

comScore Power Half-Hour: Multi-Platform Measurement in a Brave New Digital World

Digital Analytix Multi-Platform

This webinar explores the industry trends and challenges of a multiplatform world and how comScore Digital Analytix® Multi-Platform can empower businesses to gain a deeper understanding of their own customers’ behavior across platforms. 阅读更多

介绍 六月. 6, 2013 | Share

IRCE State of Online Retail Presentation

Half of digital time on retail properties is happening on smartphones and tablets

Thanks to the explosion of tablets and smartphones, e-Commerce is making big strides in 2013. In this IRCE presentation, comScore chairman & co-founder Gian Fulgoni shows the growth of multi-platform e-Commerce and the new expectations that connected consumers have for retailers. 阅读更多

新闻发布 六月. 3, 2013 | Share

comScore Announces Launch of Digital Analytix® Multi-Platform to Deliver Unified View of Customers’ Behavior Across Devices

comScore, Inc. (NASDAQ: SCOR) today announced the launch of Digital Analytix® Multi-Platform, the next generation of digital business analytics. Building on comScore Digital Analytix - a proven technology used by leading corporations to better understand their digital customers’ behavior — this new offering applies comScore’s multi-platform... 阅读更多

介绍 五月. 14, 2013 | Share

State of the U.S. Online Retail Economy Q1 2013

State of the U.S. Online Retail Economy

In this presentation, comScore Chairman & Co-Founder Gian Fulgoni and comScore VP of Marketing & Insights Andrew Lipsman present key retail trends in the first quarter of 2013. 阅读更多