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介绍 二月. 19, 2013 | Share

State of the U.S. Online Retail Economy in Q4 2012

State of the Online Retail Economy Q4 2012

In this presentation, comScore Chairman Gian Fulgoni and Vice President of Industry Analysis Andrew Lipsman, provide their quarterly analysis of key online retail trends in Q4 2012. 阅读更多

新闻发布 二月. 14, 2013 | Share

comScore Releases the “2013 U.S. Digital Future in Focus” Report

2013 US Digital Future in Focus

comScore, Inc. (NASDAQ: SCOR), a global leader in digital measurement and analytics, today released the 2013 U.S. Digital Future in Focus report. This annual report examines how the prevailing trends in social media, search, online video, digital advertising, mobile and e-commerce are defining the current digital marketplace and what these trends mean... 阅读更多

Whitepaper 二月. 14, 2013 | Share

2013 U.S. Digital Future in Focus

2012 was a milestone year in the life of digital as several watershed events brought the digital marketplace to new heights and laid the groundwork for the future of the industry. From the London Olympics to the Facebook IPO to the U.S. Presidential Election, this past year saw digital media’s continued rise in prominence as part of Americans’ lives... 阅读更多

新闻发布 二月. 4, 2013 | Share

comScore Brings Big Data to Mobile and Multi-Platform Media Analytics

comScore (NASDAQ : SCOR) today announced that it has significantly expanded its mobile measurement assets to support its focus on measuring the multi-platform behaviors of today’s connected consumers. comScore’s U.S. mobile measurement assets now include data on more than 1 million smartphone users, 400,000 tablet owners, and 150,000 households... 阅读更多

博客 一月. 7, 2013 | Share

The Top Ten Burning Issues in Digital

In this post, I’ll examine the top ten “burning issues” in digital in detail and provide some perspective on the pros and cons surrounding each in order to help marketers better understand the rapid changes being driven by digital. This knowledge is so important in today’s Brave New Digital World because the Internet forces “change without... 阅读更多

博客 十二月. 13, 2012 | Share

Welcome to a Brave New Digital World

Whitepaper - Welcome to a Brave New Digital World

Media fragmentation is occurring at light-speed in today’s multi-platform environment, which features not only TVs and computers, but smartphones, tablets, gaming platforms and a seemingly ever-increasing number of emerging devices. This new paradigm offers consumers a seamless digital experience that can easily traverse platforms, locations and temporal... 阅读更多

Whitepaper 十二月. 13, 2012 | Share

Brave New Digital World

A Manifesto for the Future of Digital Media Measurement & Analytics

Media fragmentation is occurring at light-speed in today’s multi-platform environment, which features not only TVs and computers, but smartphones, tablets, gaming platforms and a seemingly ever-increasing number of emerging devices. In this manifesto on the future of digital measurement and analytics, comScore intends to assist on each of these fronts... 阅读更多

Whitepaper 八月. 28, 2012 | Share

How Multi-Screen Consumers Are Changing Media Dynamics

How Multi-Screen Consumers Are Changing Media Dynamics

comScore partnered with the Coalition for Innovative Media Measurement (CIMM) to better understand the viewing habits of consumers who engage with media brands across multiple screens. This research leverages comScore’s unique single-source multi-screen measurement panel, revealing critical learnings about the reach, exposure and engagement of Multi-Screen... 阅读更多

新闻发布 六月. 8, 2012 | Share

Majority of Tablet Users Watch Video on their Device, 1 in Every 4 Viewers Pay to Watch

comScore, Inc. (NASDAQ: SCOR) today released new insights on the U.S. tablet market from comScore TabLens™, its forthcoming monthly syndicated service providing insights into tablet ownership and usage. The report found that tablets have quickly reached a critical mass in the U.S. with 1 in every 4 smartphone owners using tablets during the three-month... 阅读更多