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Serge Matta talks to BeetTV about the partnership between comScore and Google

13 二月 - Serge Matta, President of comScore, gives an overview of the comScore/Google partnership and its implications for the digital industry.

The Evolution of Digital Advertising
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Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

23 四月 - Insight NYC

comScore's Media Evangelist, Eli Goodman, will be moderating a session titled: The Last Days of the Last Click: How are data savvy marketers attributing value in a multi-touch world?
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24 四月 - State of Digital Advertising Q1 2014

Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
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27 四月 - Local Search Association Conference

comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
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12 五月 - Forum: Fiserv Client Conference

comScore will present new research focusing on how the digital omnivore engages with financial institutions, banks and online spend in an increasingly mobile world. Not all mobile interactions are created equal, and this session will help describe the differences between tablet and smartphone as well as mobile web and mobile applications to help FIs better position their mobile solutions.
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介绍 四月. 9, 2013 | Share An Evolutionary Digital World

An Evolutionary Digital World: Omnivores, Social video and Showrooming

The days of simple digital consumption are over. People continue to use PCs, but now over 10% of digital hits in Italy come from non-computer platforms, and that number has dramatically increased in the last year alone. The digital experience is scattered across a number of different devices and platforms, all of which demand high-quality, objective... 阅读更多

标签: Ad Impressions, Advertising, Connected Devices, e-Commerce, Mobile, Multi-Platform, Newspapers, 视频, Retail, 搜索, Smartphone

介绍 四月. 3, 2013 | Share Tablets already reach 40 million U.S. owners

Media Metrix Multi-Platform: The Next Generation of Digital Audience Measurement

Digital media consumption used to be simple. More than 12% of web traffic now comes from smartphones and tablets...and that number has doubled in just a year. This brave new digital world presents many challenges for marketers, but comScore Media Metrix Multi-Platform provides insights about the total digital population with unduplicated audiences across... 阅读更多

方法: Jeff Hackett, Josh Chasin 标签: Audience Measurement, Connected Devices, Cross Media, Engagement, Mobile, Multi-Platform, Tablets, Web Traffic

介绍 四月. 2, 2013 | Share 2013 France Digital Future in Focus

2013 France Digital Future in Focus Webinar

In this webinar, Delphine Gatignol discussed key findings from our 2013 France Digital Future in Focus report. French consumers are more digitally-engaged than ever before and their usage of connected devices is re-defining the French media landscape. 阅读更多

方法: Delphine Gatignol, Hélène Azevedo 标签: Ad Impressions, Advertising, Audience Measurement, Connected Devices, Engagement, Facebook, Internet Use, Mobile, Multi-Platform, Newspapers, 视频, Retail, 搜索, Smartphone, Social, Tablets, Twitter

博客 四月. 1, 2013 | Share More Screens Mean More Time Spent on Every Device

Multi-Platform Media Usage is Not a Zero Sum Game

Conventional wisdom would suggest that in this age of media fragmentation, usage of multiple devices – TVs, PCs, smartphones, and tablets – would inevitably cannibalize one another. After watching hours of TV, the last thing you’d want to do is pick up your tablet, stare at another screen, and start surfing the web, right? But in a similar fashion... 阅读更多

方法: Eli Goodman 标签: Audience Measurement, Connected Devices, Cross Media, Engagement, Internet Use, Mobile, Multi-Platform, Web Analytics, Web Traffic

介绍 三月. 28, 2013 | Share 2013 Future in Focus Digitales Deutschland

2013 Future in Focus – Digitales Deutschland Webinar

This webinar presented in German by Berit Block, provides an overview of the digital landscape in Germany. It covered prevailing trends in web usage, mobile, online video, digital advertising, search and a special review of social media, retail and women on the web. 阅读更多

方法: Ayaan Mohamud 标签: Advertising, Amazon, Android, Audience Measurement, Banking, Demographics, Engagement, Facebook, Google, iOS, iPad, iPhone, Mobile, Multi-Platform, Samsung, 搜索, Shopping, Smartphone, Tablets, , Twitter, VEVO, 视频

新闻发布 三月. 25, 2013 | Share

comScore Announces U.S. Launch of Media Metrix® Multi-Platform to Deliver Unified View of Desktop, Smartphone and Tablet Audiences

comScore, Inc. (NASDAQ: SCOR) today announced the official U.S. launch of Media Metrix® Multi-Platform, the next generation of digital audience measurement and media planning. Building on Media Metrix®, Mobile Metrix® and Video Metrix® from comScore’s Audience Analytics suite, this first-of-its-kind product – originally released to clients... 阅读更多

方法: Andrew Lipsman 标签: Advertising, Android, Audience Measurement, iOS, Marketing Research, Mobile, Multi-Platform, 视频, Smartphone, Tablets, Web Analytics

Whitepaper 三月. 21, 2013 | Share 2013 Europe Digital Future in Focus

2013 Europe Digital Future in Focus

comScore presents its 2013 Europe Digital Future in Focus report, providing an overview of the European digital landscape and identifying the prevailing trends in web usage, online video, mobile and search. 阅读更多

方法: Ayaan Mohamud, Cathy McCarthy 标签: Advertising, Audience Measurement, Connected Devices, Engagement, Mobile, Multi-Platform, Retail, 搜索, Smartphone, Social, Tablets, 视频

介绍 三月. 20, 2013 | Share

2013 Mobile Future in Focus

In this presentation, comScore Senior Vice President of Mobile Mark Donovan will explore the U.S. and international mobile market dynamics and discuss what they mean for the coming year. 阅读更多

方法: Mark Donovan 标签: Android, Apple, Engagement, iOS, iPad, iPhone, Mobile, Multi-Platform, Tablets, Technology,

介绍 三月. 19, 2013 | Share 2013 Canada Digital Future in Focus

2013 Canada Digital Future in Focus

In this presentation, Darrick Li, Manager, Media Metrix Canada presents key insights from the 2013 Canada Digital Future in Focus report, highlighting prevailing trends in PC web usage and demographics, online video, digital advertising, mobile, social media and e-commerce. 阅读更多

方法: Darrick Li 标签: Advertising, Amazon, Android, Audience Measurement, Banking, Demographics, Engagement, Facebook, Google, iOS, iPad, iPhone, Mobile, Multi-Platform, Samsung, 搜索, Shopping, Smartphone, Tablets, , Twitter, VEVO, 视频

新闻发布 三月. 14, 2013 | Share

comScore Releases the “2013 Future in Focus – Digitales Deutschland” Report

comScore, Inc. (NASDAQ: SCOR), a global leader in digital measurement and analytics, today released the “2013 Future in Focus – Digitales Deutschland” report on the latest digital trends in Germany. 阅读更多

方法: Ayaan Mohamud 标签: Advertising, Audience Measurement, e-Commerce, Mobile, Multi-Platform, 视频, Retail, 搜索, Smartphone, Social, Tablets

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