comScore's Media Evangelist, Eli Goodman, will be moderating a session titled: The Last Days of the Last Click: How are data savvy marketers attributing value in a multi-touch world?
Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
comScore will present new research focusing on how the digital omnivore engages with financial institutions, banks and online spend in an increasingly mobile world. Not all mobile interactions are created equal, and this session will help describe the differences between tablet and smartphone as well as mobile web and mobile applications to help FIs better position their mobile solutions.
The days of simple digital consumption are over. People continue to use PCs, but now over 10% of digital hits in Italy come from non-computer platforms, and that number has dramatically increased in the last year alone. The digital experience is scattered across a number of different devices and platforms, all of which demand high-quality, objective... 阅读更多标签: Ad Impressions, Advertising, Connected Devices, e-Commerce, Mobile, Multi-Platform, Newspapers, 视频, Retail, 搜索, Smartphone
Digital media consumption used to be simple. More than 12% of web traffic now comes from smartphones and tablets...and that number has doubled in just a year. This brave new digital world presents many challenges for marketers, but comScore Media Metrix Multi-Platform provides insights about the total digital population with unduplicated audiences across... 阅读更多方法: Jeff Hackett, Josh Chasin 标签: Audience Measurement, Connected Devices, Cross Media, Engagement, Mobile, Multi-Platform, Tablets, Web Traffic
In this webinar, Delphine Gatignol discussed key findings from our 2013 France Digital Future in Focus report. French consumers are more digitally-engaged than ever before and their usage of connected devices is re-defining the French media landscape. 阅读更多方法: Delphine Gatignol, Hélène Azevedo 标签: Ad Impressions, Advertising, Audience Measurement, Connected Devices, Engagement, Facebook, Internet Use, Mobile, Multi-Platform, Newspapers, 视频, Retail, 搜索, Smartphone, Social, Tablets, Twitter
Conventional wisdom would suggest that in this age of media fragmentation, usage of multiple devices – TVs, PCs, smartphones, and tablets – would inevitably cannibalize one another. After watching hours of TV, the last thing you’d want to do is pick up your tablet, stare at another screen, and start surfing the web, right? But in a similar fashion... 阅读更多方法: Eli Goodman 标签: Audience Measurement, Connected Devices, Cross Media, Engagement, Internet Use, Mobile, Multi-Platform, Web Analytics, Web Traffic
This webinar presented in German by Berit Block, provides an overview of the digital landscape in Germany. It covered prevailing trends in web usage, mobile, online video, digital advertising, search and a special review of social media, retail and women on the web. 阅读更多方法: Ayaan Mohamud 标签: Advertising, Amazon, Android, Audience Measurement, Banking, Demographics, Engagement, Facebook, Google, iOS, iPad, iPhone, Mobile, Multi-Platform, Samsung, 搜索, Shopping, Smartphone, Tablets, , Twitter, VEVO, 视频
comScore Announces U.S. Launch of Media Metrix® Multi-Platform to Deliver Unified View of Desktop, Smartphone and Tablet Audiences
comScore, Inc. (NASDAQ: SCOR) today announced the official U.S. launch of Media Metrix® Multi-Platform, the next generation of digital audience measurement and media planning. Building on Media Metrix®, Mobile Metrix® and Video Metrix® from comScore’s Audience Analytics suite, this first-of-its-kind product – originally released to clients... 阅读更多方法: Andrew Lipsman 标签: Advertising, Android, Audience Measurement, iOS, Marketing Research, Mobile, Multi-Platform, 视频, Smartphone, Tablets, Web Analytics
comScore presents its 2013 Europe Digital Future in Focus report, providing an overview of the European digital landscape and identifying the prevailing trends in web usage, online video, mobile and search. 阅读更多方法: Ayaan Mohamud, Cathy McCarthy 标签: Advertising, Audience Measurement, Connected Devices, Engagement, Mobile, Multi-Platform, Retail, 搜索, Smartphone, Social, Tablets, 视频
In this presentation, comScore Senior Vice President of Mobile Mark Donovan will explore the U.S. and international mobile market dynamics and discuss what they mean for the coming year. 阅读更多方法: Mark Donovan 标签: Android, Apple, Engagement, iOS, iPad, iPhone, Mobile, Multi-Platform, Tablets, Technology,
In this presentation, Darrick Li, Manager, Media Metrix Canada presents key insights from the 2013 Canada Digital Future in Focus report, highlighting prevailing trends in PC web usage and demographics, online video, digital advertising, mobile, social media and e-commerce. 阅读更多方法: Darrick Li 标签: Advertising, Amazon, Android, Audience Measurement, Banking, Demographics, Engagement, Facebook, Google, iOS, iPad, iPhone, Mobile, Multi-Platform, Samsung, 搜索, Shopping, Smartphone, Tablets, , Twitter, VEVO, 视频
comScore, Inc. (NASDAQ: SCOR), a global leader in digital measurement and analytics, today released the “2013 Future in Focus – Digitales Deutschland” report on the latest digital trends in Germany. 阅读更多方法: Ayaan Mohamud 标签: Advertising, Audience Measurement, e-Commerce, Mobile, Multi-Platform, 视频, Retail, 搜索, Smartphone, Social, Tablets