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Ad Impressions 美国
Data Gem 十月. 20, 2010 | Share

Top Social Network Publishers by Advertising Exposed Reach %

Top Social Network Publishers by Advertising Exposed Reach

Ads on Facebook.com reach 62 percent of Americans online, while ads on MySpace reach 24 percent. 阅读更多

Data Gem 九月. 15, 2010 | Share

Facebook Display Ad Share by Country

Facebook Display Ad Share by Country

Facebook.com ranks as the #1 publisher based on number of display ad impressions delivered. 3 out of every 10 display ad impressions in the U.K. are delivered on Facebook.com, representing its highest share across all markets. 阅读更多

博客 五月. 3, 2010 | Share

GRPs For Digital Marketers

As an undergraduate marketing major at NYU, I took a class called Advertising and Media Planning. There was a question on one of the written tests in that class: "What are Gross Rating Points?" I answered, "Reach times average frequency." For some unknown reason, my answer was marked incorrect - an event that apparently still scars... 阅读更多

博客 四月. 22, 2010 | Share

A Look Back at the Digital Year in Canada

Last week comScore released the Canada 2009 Digital Year in Review, a report covering the top trends that have shaped the Canadian digital media landscape in the past year, as well as a look ahead to what will be important to the industry throughout 2010. The report analyzes overarching trends including Internet usage and engagement, online advertising,... 阅读更多

博客 三月. 29, 2010 | Share

Four Ways to Improve Display Advertising

Last week I spoke at the annual ARF Re:Think Conference on the topic of how to improve the monetization of display ads. It’s a common refrain in our industry that, despite the many virtues of the Internet, on a relative basis digital ad spending continues to lag other media. While consumers spend more than 20% of their media consumption time online,... 阅读更多

博客 十二月. 1, 2009 | Share

Guaranteed Audience Buys: What's Promised Isn't Always What's Delivered

One of the promises of the Internet is the ability to target an exact individual. After all, unlike radio or TV, where messages are simultaneously broadcast to a broad audience, online advertising is served one impression at a time. Theoretically, if you know who the user is, you can perfectly target your message, or choose not to deliver it at all.... 阅读更多

博客 十一月. 4, 2008 | Share

Whither the Click?

Last month, the IAB invited me to present a summary of comScore's Q2 2008 e-commerce trends as part of an IAB webinar where the IAB released their Q2 online ad spending data. 阅读更多

博客 六月. 18, 2008 | Share

Do GRPs Have a Place in Online Media?

In the fall of 1980, as a second-half senior at NYU, I was taking a class called Advertising and Media Planning. I'd already begun working part-time at Arbitron, so I thought I knew a thing or two. On the midterm, one of the questions was: "Define Gross Rating Points." I confidently answered: "reach times frequency." But the professor... 阅读更多

新闻发布 九月. 24, 2007 | Share

comScore Announces Breakthrough Service for Measurement of Online Advertising

RESTON, VA, September 24, 2007 – comScore, Inc. (NASDAQ: SCOR) today announced the introduction of comScore Ad Metrix Publisher, a new service that provides critical insight into the online advertising landscape by reporting where display ads are actually viewed across the Internet and the characteristics of the people who are exposed to them. Ad... 阅读更多

博客 六月. 25, 2007 | Share

Demonstrate the ROI of Search Marketing

As we head toward Searchnomics 2007 on June 27, I’d like to share with you some more thoughts on the future of search marketing. 阅读更多