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Ad Impressions 美国
视频 二月. 4, 2014 | Share

Gian Fulgoni Talks about Tracking Digital Ad Delivery

Gian Fulgoni talks about the Eighty Percent Global Share with vCE

In January 2014, comScore co-founder and executive chairman Gian Fulgoni participated in the Beet.tv executive retreat in Vieques, Puerto Rico. In this interview, he discusses comScore validated campaign essentials, or vCE, which tracks digital ad delivery in real time, has more than eighty percent of the world’s market share and deploys in 43 countries.... 查看

新闻发布 一月. 10, 2014 | Share

comScore Releases December 2013 U.S. Online Video Rankings

comScore, Inc. (NASDAQ: SCOR) today released data from the comScore Video Metrix service showing that 188.2 million Americans watched 52.4 billion online content videos in December, while the number of video ad views totaled 35.2 billion. 阅读更多

新闻发布 一月. 7, 2014 | Share

CMI/Compas Chooses comScore as Ad Verification Solution Provider of Record

CMI/Compas has named comScore as its solution provider of record for ad verification. This is a first of its kind collaboration in the pharma industry for physician and healthcare provider audiences. 阅读更多

新闻发布 十二月. 19, 2013 | Share

comScore and FreeWheel Bring Cross-Media Digital Campaign Ratings to TV Broadcasters and Online Video Content Providers

comScore, Inc. (NASDAQ: SCOR) and Freewheel, which helps the largest players in the television industry generate revenue from their ad-supported content, today announced the integration of comScore validated Campaign Essentials (vCE) and validated Media Essentials (vME) into FreeWheel’s Ratings Based Planning solution. 阅读更多

新闻发布 十二月. 17, 2013 | Share

comScore Releases November 2013 U.S. Online Video Rankings

comScore, Inc. (NASDAQ: SCOR) today released data from the comScore Video Metrix service showing that 189.2 million Americans watched 47.1 billion online content videos in November, while the number of video ad views totaled 26.8 billion. 阅读更多

新闻发布 十一月. 15, 2013 | Share

comScore Releases October 2013 U.S. Online Video Rankings

comScore, Inc. (NASDAQ: SCOR) today released data from the comScore Video Metrix service showing that 189 million Americans watched 49.1 billion online content videos in October, while the number of video ad views totaled 24.5 billion. 阅读更多

案例分析 十月. 30, 2013 | Share

Brand Effectiveness through Mobile: An Oreo Case Study

Brand Effectiveness through Mobile: An Oreo Case Study

Oreo case study on the branding impact of mobile campaigns. This research was jointly conducted by comScore, the IAB and Vibrant Media. 阅读更多

新闻发布 十月. 17, 2013 | Share

comScore Releases September 2013 U.S. Online Video Rankings

comScore, Inc. (NASDAQ: SCOR) today released data from the comScore Video Metrix service showing that 188.7 million Americans watched 46 billion online content videos in September, while the number of video ad views totaled 22.9 billion. 阅读更多

介绍 十月. 15, 2013 | Share

Transparency and Data: Branding in the Age of Programmatic

Monitoring and optimizing campaign delivery in-flight

At Programmatic Buying Chicago, comScore chairman Gian Fulgoni presented on the latest implications of branded advertising in the face of an increasingly programmatic universe. 阅读更多

介绍 十月. 14, 2013 | Share

The Digital World in Focus

The Digital World in Focus

In this presentation given at DMA 2013, comScore chairman and co-founder Gian Fulgoni provides a global overview of digital trends, including top online properties, social media, search, mobile and online video, a long with lessons learned about digital advertising. 阅读更多