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Data Gem 九月. 15, 2014 | Share

25-34 Year-Olds are the Heaviest Mobile App Users in U.S.

Mobile App Hours Per User

The youngest users don’t always engage more on digital platforms. According to comScore Mobile Metrix data, those between the ages of 25-34 spend more time on mobile apps than any other age segment examined – slightly edging out the younger 18-24 year-old demographic. At 75 hours of mobile app usage per month, the 25-34 year-old age group topped... 阅读更多

Data Gem 九月. 3, 2014 | Share

Radio, Maps and Instant Messengers Achieve Greater Audience Reach on Apps than Desktop

Percent Audience Reach on Mobile App and Desktop

Consumers use different devices depending on the digital task they are trying to accomplish, the type of media content they seek to engage with and their physical location at the time of consumption. The categories that tend to skew higher on mobile apps tend to be those that digital consumers want to engage with on-the-go and at that very moment. 阅读更多

Data Gem 九月. 2, 2014 | Share

Over a Third of U.S. Smartphone Owners Download At Least One App Per Month

Smartphone Users Number of App Downloads Per Month

“There’s an app for that.” Yes, there probably is an app for just about any task a smartphone user hopes to complete, but our recent U.S. Mobile App Report shows that a staggering 42 percent of all app time spent on smartphones occurs on the individual’s single most used app. 阅读更多

Data Gem 八月. 28, 2014 | Share

Top 25 Mobile Apps Dominated By The Largest Digital Media Brands

Top 25 Mobile Apps by Unique Visitors

The ranking of top apps is dominated by app constellations of some of the largest digital media brands; specifically, Facebook, Google, Apple, Yahoo, Amazon and eBay. These six brands account for 9 of the top 10 most used apps, 16 of the top 25, and 24 of the top 50. 阅读更多

Data Gem 八月. 27, 2014 | Share

iOS App Users Skew Younger than Android Counterparts

Mobile Platform App Audience Breakouts by Age

iOS users skew younger than their Android counterparts across the smartphone and tablet segments. 43 percent of iPhone users are between the ages of 18-34 as compared to 39 percent of Android phone users. In addition, 57 percent of iPad users are under age 45 as compared to 53 percent of Android tablet users. 阅读更多

Data Gem 八月. 14, 2014 | Share

iPhone Users Earn Higher Income, Engage More on Apps than Android Users

iPhone Users Earn Higher Income Engage More on Apps than Android Users

The median iPhone app user earns $85,000 per year, which is 40 percent more than the median Android phone user with an annual income of $61,000. On average, iPhone users engage with their smartphone apps for nine more hours in a given month than Android users. 阅读更多

Data Gem 六月. 12, 2014 | Share

Spain vs. The Netherlands: The Digital Football Match

Spain vs. The Netherlands: The Digital Football Match

The world's most popular sporting event started yesterday, bringing a whole variety of opportunities for brands and marketers, especially considering that the 2014 FIFA World Cup is the first in the social media and digital omnivore’s age. 阅读更多

Data Gem 六月. 12, 2014 | Share

Two Out of Five Hispanic Millennials are Mobile-Only Internet Users

Mobile Only Percent Share of Digital Media Audiences

According to the U.S. Census Bureau, 53.3 million people – nearly one in six U.S. residents – are Hispanic. By 2060, this demographic segment is expected to more than double and make up approximately one third of those living in the United States. 阅读更多

Data Gem 四月. 11, 2014 | Share

Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

Outside of the larger, established networks, some of the more talked about emerging networks have been Instagram, Snapchat and Vine. Not surprisingly, their highly visual and easily digestible content is immediately resonating with users and attracting new adherents. All are examples of ‘mobile-first’ social networks, for which cameras enable the... 阅读更多

Data Gem 四月. 8, 2014 | Share

Digital Media Audiences Now Comprise a ‘Multi-Platform Majority’ in the U.S.

US Multi-Platform Audience by Segment

The most disruptive shift in the digital media marketplace has been the shift from desktop to mobile platforms. This is evidenced by the fact that smartphone technology was introduced several years ago, yet this device, now along with tablets, continues to drastically alter the dynamics of consumer behavior. In 2013 some of the most pronounced shifts... 阅读更多