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Data Gem 七月. 4, 2016 | Share

comScore 2016年第一季度广告基准

comScore Q1 2016 Advertising Benchmarks

广告拦截、无效流量和可见度如何影响广告投放 阅读更多

Data Gem 四月. 15, 2016 | Share

Horror At The Box Office

Horror

Horror At The Box Office 阅读更多

Data Gem 二月. 16, 2016 | Share

How mobile-first has paid off for Unicorn brands: An Insight into Billion Dollar Companies

How mobile-first has paid off for Unicorn brands: An Insight into Billion Dollar Companies

The so called “unicorns”—private companies valued at $1 billion or more that were once considered a myth, today are seemingly everywhere, embraced by a new digital-savvy generation. 阅读更多

Data Gem 十月. 1, 2015 | Share

Famous Family Movies

Family Movies

A gathering of memorable movie & TV families. 阅读更多

Data Gem 九月. 1, 2015 | Share

Are You Ready For Some Football?

Football-Themed-Movies

Keeping score in football-themed movies & TV everywhere 阅读更多

Data Gem 八月. 1, 2015 | Share

Back To School

The look at school themed movies and TV that made the grade 阅读更多

Data Gem 六月. 1, 2015 | Share

Dog Days of Summer

Pet-ThemedMovies

Pet-themed movies & TV everywhere 阅读更多

Data Gem 五月. 1, 2015 | Share

Jurassic Journey Across Screens

Dinosaur Movies

Jurassic Journey Across Screens 阅读更多

Data Gem 三月. 27, 2015 | Share

U.S. Display Ad Viewability Rates Won’t Budge, Still at 46% in 2014

Percentage of Viewable Ad Impressions US

Ensuring that online ads are viewable has become a rallying cry for advertisers and publishers have been working hard to improve their inventory on this dimension. Website design and inventory placement are being tested and optimized to make sure their ads are likely to be in-view. Despite their best efforts, display ad viewability rates did not budge... 阅读更多

Data Gem 三月. 3, 2015 | Share

TV & Digital Video Everywhere: Measuring Multi-Platform, Time-shifted Video Viewing

TV and Video everywhere

Over the past few years, consumers have drastically altered their video viewing habits, taking advantage of the many platforms available to watch video, whenever and wherever they want. For content owners to get credit for these audiences and for advertisers to accurately plan multi-platform campaigns, the ecosystem must transact on consistent and trusted... 阅读更多