八月 14, 2014

iPhone Users Earn Higher Income, Engage More on Apps than Android Users

Adam Lella
Senior Marketing Insights Analyst
The median iPhone app user earns $85,000 per year, which is 40 percent more than the median Android phone user with an annual income of $61,000. On average, iPhone users engage with their smartphone apps for nine more hours in a given month than Android users.

This month comScore released The U.S. Mobile App Report, sharing key findings and insights into the fast-growing mobile app landscape. The graphic presented below is one of many from the report, which will include data on mobile app growth, user habits, platform comparisons, content category skews, demographic information and much more.

For more insights into the fast-growing mobile app landscape, download a complimentary copy of The U.S. Mobile App Report here.

Top Line Platform Stats for App Usage

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Mobile Metrix

COMSCORE MOBILE METRIX® 可捕获移动受众在智能手机和平板电脑上的浏览器及页面浏览及访问APP的行为。利用 Mobile Metrix,媒体可以展示其移动受众的价值,同时代理商和广告商则可制定战略性规划,有效采购移动广告,从而实现其广告活动的目标。
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