Once upon a time, TV networks ran ad-supported programs to a nationwide, mass audience. Today, OTT gives audiences more control over the content they consume. OTTxSCIENCE will examine the latest trends, technologies, content and competition emerging within the OTT space, and get the information and strategies you need to succeed today and towards 2019.
Initial introduction of virtual MVPDs have traditionally attracted a younger audience; however, year-over-year figures show streaming through virtual MVPD are increasing in popularity amongst older heads of households, indicating an expansion in generational adoption. So, what does the rise of virtual MVPDs mean for the traditional cable landscape? How are these changes shifting advertising spend? During this presentation, Comscore will share an in-depth look at today’s OTT content consumption and device usage and what this means for the evolving viewing landscape.
Initial introduction of virtual MVPDs have traditionally attracted a younger audience; however, year-over-year figures show streaming through virtual MVPD are increasing in popularity amongst older heads of households, indicating an expansion in generational adoption. So, what does the rise of virtual MVPDs mean for the traditional cable landscape? How are these changes shifting advertising spend? During this presentation, Comscore will share an in-depth look at today’s OTT content consumption and device usage and what this means for the evolving viewing landscape.