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2019年4月25日
- 该活动已结束 -
TV Killed the Radio Star, But Will Anything Kill Upfronts?
4月25日 : 17:00 - 19:00 ET
Carol Hinnant
Executive Vice President and Executive Advisor, CurrencyComscore
Do Upfronts work, i.e. is this really the most effective way to ad buy? What is the relationship between content and ad revenue? In this engaging salon setting, Comscore will examine the continued shifts in the media landscape and ad buying and ponder what the future holds for TV’s big event.
Do Upfronts work, i.e. is this really the most effective way to ad buy? What is the relationship between content and ad revenue? In this engaging salon setting, Comscore will examine the continued shifts in the media landscape and ad buying and ponder what the future holds for TV’s big event.