The Texas Association of Broadcasters 66th Annual Convention & Trade Show is the largest state broadcast association convention in the nation.
Media is proliferating across multiple platforms and audiences are following suit, but what does this mean for traditional media?
In this scene-setter presentation, Comscore EVP, Local TV, Steve Walsh, will dive into new research around Gen X, Y, and Z’s news consumption habits and what that means for traditional media.
Media is proliferating across multiple platforms and audiences are following suit, but what does this mean for traditional media?
In this scene-setter presentation, Comscore EVP, Local TV, Steve Walsh, will dive into new research around Gen X, Y, and Z’s news consumption habits and what that means for traditional media.