Comscore Reports August 2014 U.S. Smartphone Subscriber Market Share
Facebook Messenger Jumps 4 Spots to #6 in Latest Smartphone App Ranking
RESTON, VA, October 7, 2014 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from Comscore MobiLens® and Mobile Metrix®, reporting key trends in the U.S. smartphone industry for August 2014. Apple ranked as the top smartphone manufacturer with 42 percent OEM market share, while Google Android led as the #1 smartphone platform with 52 percent platform market share. Facebook ranked as the top individual smartphone app.
Smartphone OEM Market Share
174 million people in the U.S. owned smartphones (72 percent mobile market penetration) during the three months ending in August, up 3 percent since May. Apple ranked as the top OEM with 42 percent of U.S. smartphone subscribers (up 0.1 percentage points from May). Samsung ranked second with 28.9 percent market share (up 1.1 percentage points), followed by LG with 6.7 percent (up 0.2 percentage points), Motorola with 5.4 percent and HTC with 4.5 percent.
Top Smartphone OEMs | |||
| Share (%) of Smartphone Subscribers | ||
May-14 | Aug-14 | Point Change | |
Total Smartphone Subscribers | 100.0% | 100.0% | N/A |
Apple | 41.9% | 42.0% | 0.1 |
Samsung | 27.8% | 28.9% | 1.1 |
LG | 6.5% | 6.7% | 0.2 |
Motorola | 6.3% | 5.4% | -0.9 |
HTC | 5.1% | 4.5% | -0.6 |
Smartphone Platform Market Share
Android ranked as the top smartphone platform in August with 52 percent market share, followed by Apple with 42 percent (up 0.1 percentage points from May), Microsoft with 3.5 percent (up 0.1 percentage points), BlackBerry with 2.3 percent and Symbian with 0.1 percent.
Top Smartphone Platforms | |||
| Share (%) of Smartphone Subscribers | ||
May-14 | Aug-14 | Point Change | |
Total Smartphone Subscribers | 100.0% | 100.0% | N/A |
Android | 52.1% | 52.0% | -0.1 |
Apple | 41.9% | 42.0% | 0.1 |
Microsoft | 3.4% | 3.5% | 0.1 |
BlackBerry | 2.3% | 2.3% | 0.0 |
Symbian | 0.1% | 0.1% | 0.0 |
Top Smartphone Apps
Facebook ranked as the top smartphone app, reaching 72.4 percent of the app audience, followed by YouTube (54.9 percent), Google Play (51.2 percent) and Google Search (47.2 percent). In addition, Facebook Messenger (45.2 percent) jumped from #10 to #6 in the ranking after Facebook disabled the messaging feature from its flagship app and transitioned users over to the standalone Messenger app.
Top 15 Smartphone Apps | ||
| Top 15 Apps | % Reach |
| Smartphone App Audience | 100.0% |
1 | Facebook (Mobile App) | 72.4% |
2 | YouTube (Mobile App) | 54.9% |
3 | Google Play (Mobile App) | 51.2% |
4 | Google Search (Mobile App) | 47.2% |
5 | Google Maps (Mobile App) | 46.2% |
6 | Facebook Messenger (Mobile App) | 45.2% |
7 | Pandora Radio (Mobile App) | 45.1% |
8 | Gmail (Mobile App) | 42.0% |
9 | Instagram (Mobile App) | 31.2% |
10 | Yahoo Stocks (Mobile App) | 30.1% |
11 | Apple Maps (Mobile App) | 28.4% |
12 | Yahoo Weather Widget (Mobile App) | 24.7% |
13 | Google+ (Mobile App) | 22.9% |
14 | Twitter (Mobile App) | 22.3% |
15 | iTunes Radio/iCloud (Mobile App) | 21.7% |
About Mobile Metrix
Comscore Mobile Metrix provides mobile audience measurement across smartphones and tablets. Using a combination of panel and census-based measurement methods, Mobile Metrix offers an unduplicated view of mobile browsing and app audiences at the media property, website and individual app level.
About MobiLens
MobiLens data is derived from an intelligent online survey of a nationally representative sample of mobile subscribers age 13 and older. Data on mobile phone usage refers to a respondent’s primary mobile phone and does not include data related to a respondent’s secondary device.
About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.