Store Promotion Strategies for a Digital World

The recent recession, coupled with advances in technology, has changed how people shop. Consumers spend more time in the digital world than ever before. However, while consumers’ media usage has shifted, marketing budgets haven’t made a comparable transition. Marketers face a number of challenges in evolving to a new digital media mix, but with those challenges come exciting marketing opportunities.

In this webinar, learn how to rapidly develop digital promotion strategies that drive store sales, measure their effectiveness and optimize the media mix.

Learn more from our experts about:

• How consumers have shifted their media usage & the opportunities it presents marketers
• Repurposing successful legacy marketing programs for a digital world
• New paradigms to acquire and retain customers for your store
• Best practices in digital marketing for your store
• How to measure the impact of online advertising in lifting retail sales