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博客 八月. 14, 2014 | Share

Next iPhone Release Has Potential for a Huge Upgrade Cycle

iPhone Upgrade Intent

As we inch closer to the Fall, many industry watchers are preparing for Apple’s next hardware release cycle and what it will mean for both established and emerging categories. While there is certainly excitement around the possibility of Apple’s foray into the nascent wearables market, many industry observers also remain focused on the hotly anticipated... 阅读更多

Data Gem 八月. 14, 2014 | Share

iPhone Users Earn Higher Income, Engage More on Apps than Android Users

iPhone Users Earn Higher Income Engage More on Apps than Android Users

The median iPhone app user earns $85,000 per year, which is 40 percent more than the median Android phone user with an annual income of $61,000. On average, iPhone users engage with their smartphone apps for nine more hours in a given month than Android users. 阅读更多

新闻发布 八月. 12, 2014 | Share

comScore Selected by thePlatform to Provide Video Content and Advertising Analytics and Reporting

comScore, Inc. (NASDAQ: SCOR) and thePlatform, the leading white-label video publishing company, today announced the integration of comScore’s Digital Analytix into thePlatform’s mpx video publishing system. 阅读更多

博客 八月. 8, 2014 | Share

Does Snapchat’s Strength Among Millennials Predict Eventual Mainstream Success?

Snapchat

Snapchat made headlines last November by reportedly turning down a $3 billion acquisition bid, which left digital armchair quarterbacks everywhere questioning the decision. For a company with no revenue and uncertain long term prospects, taking the money would’ve been understandable. Recent reports that Snapchat is raising new funding at an even more... 阅读更多

Market Ranking 八月. 6, 2014 | Share

comScore Reports June 2014 U.S. Smartphone Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from comScore MobiLens® and Mobile Metrix®, reporting key trends in the U.S. smartphone industry for June 2014. Apple ranked as the top smartphone manufacturer with 42.1 percent OEM market share, while Google Android led as the #1 smartphone platform with 51.9... 阅读更多

新闻发布 八月. 5, 2014 | Share

Yahoo Ensures and Verifies Audience Delivery Using comScore

Today Yahoo (NASDAQ: YHOO) announced that advertisers can now buy campaigns, direct or programmatically, that ensure and verify audience delivery for display and video using comScore (NASDAQ: SCOR) vCE®. Yahoo is the first publisher to fully integrate vCE throughout its ad buying and reporting platforms in an effort to unify all available data for... 阅读更多

新闻发布 八月. 5, 2014 | Share

comScore Appoints Mel Wesley as Chief Financial Officer

comScore (NASDAQ: SCOR) today announced that Mel Wesley will be joining the company as Chief Financial Officer, effective August 29th. 阅读更多

新闻发布 八月. 5, 2014 | Share

comScore, Inc. Reports Second Quarter 2014 Results

comScore, Inc. (NASDAQ: SCOR) today announced financial results for the second quarter 2014. 阅读更多

新闻发布 八月. 4, 2014 | Share

comScore Acquires MdotLabs to Augment its Non-Human Traffic Detection Technology

comScore (NASDAQ: SCOR) today announced that it has acquired MdotLabs to augment its non-human traffic (NHT) detection methods used in the Media Metrix and validated Campaign Essentials (vCE) product suites. 阅读更多

新闻发布 七月. 28, 2014 | Share

comScore to Present at Investor Conferences in August

comScore, Inc. (NASDAQ: SCOR), a global leader in measuring the digital world, today announced that management will participate in the following investor conferences in August 2014. 阅读更多