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博客 六月. 8, 2015 | Share

Create a Better Digital Advertising Strategy with Actionable Insights in One Central Data Platform

Create a Better Digital Advertising Strategy with Actionable Insights in One Central Data Platform

In order for brands to have an effective ad campaign from planning to implementation and evaluation, they need to have access to the metrics that demonstrate ads are delivered successfully. While these metrics are currently available, gathering all of these metrics that live in disparate places to create actionable insights is very labor-intensive for... 阅读更多

Case Study 六月. 8, 2015 | Share

Increase Ad Effectiveness and Drive Partner Efficiencies with Digital Analytix®

Digital Analytix: How a Flexible Digital Analytics Platform Can Increase Advertising Effectiveness and Efficiencies between an Advertiser and its Agencies

This case study from Kellogg, a prominent brand advertiser with a vast portfolio of consumer products, explores how Digital Analytix and its Media Data Hub solution made it possible for Kellogg executives and other key decision makers to take immediate action with regard to their ad campaigns and improve company’s overall digital advertising strategy... 阅读更多

Market Ranking 六月. 5, 2015 | Share

comScore Reports April 2015 U.S. Smartphone Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, today released data from comScore MobiLens® and Mobile Metrix®, reporting key trends in the U.S. smartphone industry for April 2015. Data from this report is based on MobiLens Plus, an enhanced version of the MobiLens product that combines insights on smartphone and tablet... 阅读更多

博客 六月. 3, 2015 | Share

7 Out of 10 iPhone and Android Users are Loyal to Their Platform on Tablet

7 Out of 10 iPhone and Android Users are Loyal to Their Platform on Tablet

The number of Americans who own tablets recently surpassed 100 million for the first time ever, a remarkable milestone given that the product category didn’t exist more than five years ago. In a market this large and with penetration growth still in the double digits, understanding the factors that influence a consumer’s decision to purchase one... 阅读更多

新闻发布 六月. 3, 2015 | Share

UPS Online Shopping Study: Empowered Consumers Changing the Future of Retail

Avid online shoppers have raised the bar on what it takes for a retailer to stay competitive. Consumers want advanced mobile features, flexible shipping options and hassle-free returns. 阅读更多

新闻发布 六月. 3, 2015 | Share

comScore Introduces Industry’s First Combined GRP and Viewability Solution for Mobile Advertising

Daily reporting of mobile ads brings measurement into alignment with desktop display and video campaigns through comScore validated Campaign Essentials. 阅读更多

博客 六月. 3, 2015 | Share

validated Campaign Essentials (vCE) Mobile Charter Results Highlight the Strengths and Advantages of Mobile Advertising

validated Campaign Essentials (vCE) Mobile Charter Results Highlight the Strengths and Advantages of Mobile Advertising

Over the past year, we have been working with select clients to deliver mobile audience delivery data – including reach, frequency and GRPs – as part of a charter study. In partnership with our charter clients, we’re excited to share an aggregated view of some of the findings. 阅读更多

新闻发布 六月. 1, 2015 | Share

comScore Introduces MobiLens® Plus to Provide Combined Smartphone and Tablet Insights

comScore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, today announced the launch of MobiLens Plus, a market research tool that provides insights into the changing dynamics of consumers’ usage, attitudes and relationships with their devices. 阅读更多

介绍 五月. 27, 2015 | Share

State of the U.S. Online Retail Economy in Q1 2015

State of the U.S. Online Retail Economy in Q1 2015

In this presentation, comScore Chairman Emeritus & Co-Founder Gian Fulgoni and comScore VP of Marketing & Insights Andrew Lipsman take an in-depth look at the year’s online retail trends and what they mean for retailers going forward. 阅读更多

博客 五月. 27, 2015 | Share

comScore and Microsoft Partner to Provide Big Data Mining and Visualization Solution

comScore and Microsoft Partner to Provide Big Data Mining and Visualization Solution

comScore and Microsoft Power BI, a business analytics service, will be releasing a solution this summer that allows business users to access and understand their data in a matter of minutes. The solution will allow users to connect their comScore Digital Analytix data with pre-built Power BI dashboards and reports that are updated continuously and automatically.... 阅读更多