The UK Landscape for Digital Innovation
发言者；演讲者: Mike Shaw, Director, Marketing Solutions, comScore Europe
事件: Israel Digital Outreach 2012
An overview of digital technology adoption and usage in the UK across social media, mobile and online video. Through an understanding of the rate at which consumers adopt and use new digital media offerings in these key sectors, technology start-ups and brands can make decisions around areas for further investment in order to serve consumers better.