Measuring What Matters in Social Media
发言者；演讲者: Tania Yuki, CEO of Shareablee
事件: comScore Webinar
In the case of measuring social media, BIG is not always better. It’s time to stop focusing on how many fans and followers your brand has and start focusing on how engaged your social community is with your brand.
In this webinar presentation, Tania Yuki, CEO of Shareablee, explains how your organization can start Measuring What Matters in Social Media. Tania shares insights on how top brands are performing and introduces the three critical building blocks for engaging your social audience and amplifying your brand:
- Growth and engagement metrics – how are the top social brands increasing their unique engaged users?
- Content strategy metrics – what content types are driving the most engagement for your competitors?
- Audience quality metrics – what are the profiles of your most engaged fans?