- 2013年4月25日

The Digital Future in Focus: Understanding the Customer Journey, Behaviour, Trends and Platforms

演讲者: Chris Thomson, Enterprise Director, Comscore Europe

Chris presented an overview of the digital landscape in the UK including the latest trends in mobile, social media, online behaviour and display advertising. He discussed the challenges of today’s multi-platform environment and focused on the new opportunities available for marketers to reach and engage with consumers across multiple devices throughout the day.