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二月 22, 2013

Turning Big Data into Mobile Subscriber Insights: How Mobile Operators can Capture, Retain and Grow their Subscriber Base

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Device proliferation has occurred and continues at a rapid pace. This environment is filled with new opportunities and struggles for mobile operators who must stay competitive to gain market share and increase their revenues. Marketing leaders are hungry for a solution that can transform their vast amounts of digital subscriber data and into insights to drive subscriber capture, retention and growth.

Find out more about the need for digital data enrichment and how insights from subscriber big data can help mobile operators to:

  • Improve customer satisfaction by accurately sizing tariff plans based on subscriber usage.
  • Provide the best and most relevant devices for customer lifestyles.
  • Properly incentivize subscribers to renew with customized proposals.
  • Select the next best applications, services, and devices.
作者: Maria Quan
标签: Big Data, Mobile, Multi-Platform, Smartphone, Tablets