2014年3月24日 - 事件: Visa Payment Forum

Consumers' Multi-Media Path to Purchase

Gian M. Fulgoni Gian M. Fulgoni
Chairman Emeritus

At Visa's annual Payment Forum, Gian describes how the consumer's path to purchase has changed as digital media meets traditional media. Further, he provides an update of the state of digital commerce and provides insights into CPG purchasing via e-Commerce. The Multi-Platform Omnivore takes center stage, and retailers and marketers must be ready to meet demands across channels.

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CPG e-Commerce