五月 21, 2014 - 事件: e-Commerce Netcomm Forum

The Role of Mobile in Online Shopping and Buying

Gian M. Fulgoni Gian Fulgoni
Co-Founder and Chief Executive Officer

Mobile devices are fundamentally altering the way that consumers shop and buy by allowing them to quickly and easily research prices and features of any product or service wherever and whenever they want. In turn, marketers and retailers are aggressively increasing their mobile marketing spending to ensure they reach their target audiences at the most opportune time. In this presentation, comScore co-founder and Chairman Gian Fulgoni reveals how smartphones and tablets are being used by consumers and marketers across different countries, their impact on today’s e-commerce sales and how these patterns are likely to evolve in the future.

More about

e-Commerce Mobile Retail

相关产品

    MMX Multi-Platform

    MMX Multi-Platform产品,在业界率先推出涵盖PC、智能手机和平板电脑的数字消费行为的综合测量。
    更多详情