五月 23, 2014 - 事件: Masterclass Programmatic Trading

Transparency & Data Branding in the Age of Programmatic Buying

发言者;演讲者: Scott Joslin, VP International Advertising Effectiveness. comScore Inc.

Scott Joslin explores the latest implications of branded advertising in the face of an increasingly programmatic universe.

This presentation covers several topics including:

  • Programmatic buying offers advertisers and publishers compelling cost efficiencies coupled with branding impact of digital ads
  • In programmatic audience buying, several potential problem areas, such as brand safety, viewability or targeting accuracy, need to be addressed
  • In-flight optimization of programmatic media plans dramatically increases ROI

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