2014年3月11日 - 事件: Event

comScore Launches Mobile Metrix in Mexico

演讲者: comScore Senior VP of LATAM Alejandro Fosk and comScore Vice President of Sales, México Iván Marchant

This presentation provides insights from comScore Mobile Metrix®, the first syndicated audience measurement and consumption tool for apps and the mobile web. Along with comScore MMX® and comScore Video Metrix®, Mobile Metrix in Mexico provides a comprehensive audience measurement solution for all digital media and devices available.

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Mobile Metrix

comScore Mobile Metrix® 可捕获移动受众在智能手机和平板电脑上的浏览器及页面浏览及访问APP的行为。利用 Mobile Metrix,媒体可以展示其移动受众的价值,同时代理商和广告商则可制定战略性规划,有效采购移动广告,从而实现其广告活动的目标。
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