Understanding & Measuring Multi-Platform, Multi-Device Consumption across Asia Pacific
The TV viewing landscape has changed dramatically over the years, and consumption has shifted towards online video. This increased competition for eyeballs has resulted in a more fragmented environment across computers, smartphones, tablets, Pay-TV, OTT services and traditional TV, altering consumer dynamics in profound ways. In this presentation, Joe shared key data and insights on online video consumption in the Asia Pacific region, as well as how Comscore has worked with some of the biggest broadcasters and online video pureplays to solve the measurement challenges the industry is facing. He also introduced Total Video – a new approach to video measurement to help businesses plan, measure and purchase media with a total view of this new platform-agnostic world, as more and more content flows across screens.