- 2015年5月20日

Using Verification to bring out the Quality in Programmatic

演讲者: Duncan Trigg, VP Advertising Effectiveness, Comscore

Comscore's VP of Advertising Effectiveness, Duncan Trigg, recently spoke about how to bring trust to programmatic at the annual AOP Programmatic forum. Crucial topics like viewability, non-human traffic, brand safety and ad fraud were addressed.