介绍和白皮书

八月 19, 2010

State of the U.S. Online Retail Economy in Q2 2010

发言者;演讲者: Gian Fulgoni, comScore Executive Chairman and Co-Founder
事件: comScore Webinar

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comScore Chairman Gian Fulgoni presents his quarterly review of the state of the U.S. online retail economy during this webinar from Thursday, August 19. This installment includes an overview of e-commerce trends in the second quarter of 2010 and survey findings that highlight consumer sentiment about the current state of the economy.

Presentation Highlights Include:

  • An overview of changes in consumers’ online spending patterns from early 2008 through the second quarter of 2010
  • Analysis of spending patterns across key product categories during Q2 2010
  • Review of consumer spending by demographic segments, including gender and household income
  • Comparison of heavy vs. light online shoppers
  • Analysis of key digital marketing trends as they relate to e-commerce, with a particular focus on the social media, flash sales and online video