- 2013年4月9日
An Evolutionary Digital World: Omnivores, Social video and Showrooming
The days of simple digital consumption are over. People continue to use PCs, but now over 10% of digital hits in Italy come from non-computer platforms, and that number has dramatically increased in the last year alone. The digital experience is scattered across a number of different devices and platforms, all of which demand high-quality, objective audience measurement.
In this presentation Fabrizio Angelini, CEO of Sensemakers, Comscore reseller in Italy, presents some of the key trends of the Digital market in Italy and discusses the growing complexity of digital consumption and analytics.