介绍和白皮书

六月 13, 2013

comScore Power Half-Hour: Multi-Platform Measurement in a Brave New Digital World

发言者;演讲者:
事件: comScore Webinar

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Today, about two out of every five minutes of digital content consumption occurs on smartphones and tablets. Consumers are using multiple touchpoints to access digital content, creating a challenge for businesses to understand their own customers’ behaviors.

In this presentation, comScore Vice President of Digital Analytix Product Management Jodi McDermott presents key industry trends in multi-device content consumption and how to overcome the challenges of traditional web analytics. The presentation features comScore Digital Analytix® Multi-Platform, enabling businesses to gain from new insights, smarter product development and increased revenue.

Below are the topics covered:

  • Industry trends in digital multi-platform content consumption
  • The challenges these trends create for traditional web analytics
  • How savvy businesses are overcoming those challenges

标签: Big Data, Engagement, Multi-Platform, Smartphone, Tablets