Comscore Releases Top Canadian Web Rankings for February 2008
Tax Category Experiences 17-Percent Jump in Visitors as Tax Deadline Looms
TORONTO, CANADA, March 27, 2008 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its February 2008 rankings of the largest and fastest-growing Internet properties and site categories in Canada based on data from its Comscore MMX service. February, a month that generally exhibits lower visitation totals as a result of having fewer days, saw increases in the tax category as Canadians continued to prepare for tax season. The Mozilla Organization jumped 61 percent due to a Firefox browser upgrade, while Google Sites maintained its #1 position in the Top 25 Properties ranking for the second consecutive month, after first grabbing the top position in January.
“February’s seasonal decline in visitation means that few categories experienced gains during the month," said Brent Bernie, president of Comscore MMX, Comscore Canada. "However, with the April 30 deadline for tax filing fast approaching, the tax category was one of the biggest gainers for the month.”
Top Gaining Site Categories for February 2008
Top 10 Gaining Site Categories by Number of Canadian Unique Visitors | |||
Total Unique Visitors (000) | |||
Jan-2008 | Feb-2008 | % Change | |
Total Internet : Total Audience | 23,802 | 23,814 | 0 |
Genealogy | 1,705 | 2,021 | 19 |
Taxes | 2,591 | 3,041 | 17 |
Lotto/Sweepstakes | 5,219 | 5,725 | 10 |
Weather | 9,719 | 10,374 | 7 |
Automotive - Manufacturer | 4,225 | 4,492 | 6 |
Real Estate | 7,107 | 7,265 | 2 |
Sports | 11,887 | 12,032 | 1 |
Flowers/Gifts/Greetings | 5,749 | 5,818 | 1 |
Car Rental | 723 | 729 | 1 |
Jewelry/Luxury Goods/Accessories | 1,686 | 1,699 | 1 |
* Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
Top Gaining Properties for February 2008
Top 10 Gaining Properties by Number of Canadian Unique Visitors* | |||
Property | Total Unique Visitors (000) | ||
Jan-2008 | Feb-2008 | % Change | |
Total Internet : Total Audience | 23,802 | 23,814 | 0 |
Funbox.com | 615 | 2,467 | 301 |
WildTangent Network | 1,472 | 2,507 | 70 |
The Mozilla Organization | 2,090 | 3,360 | 61 |
MacRAE’S Owen Media Network | 2,051 | 2,336 | 14 |
Ticketmaster | 2,400 | 2,630 | 10 |
Glam Media | 3,980 | 4,360 | 10 |
Canwest Digital | 4,511 | 4,854 | 8 |
Canada Revenue Agency | 2,339 | 2,505 | 7 |
CBS Corporation | 2,334 | 2,428 | 4 |
Demand Media | 3,110 | 3,236 | 4 |
*Ranking based on the top 100 Canadian properties in February 2008.
** Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
Top 25 Properties for February 2008
Top 25 Properties by Number of Canadian Unique Visitors* | |||
Feb-08 Rank | Jan-08 Rank | Property | Total Unique Visitors (000) Feb-08 |
N/A | N/A | Total Internet : Total Audience | 23,814 |
1 | 1 | Google Sites | 22,389 |
2 | 2 | Microsoft Sites | 22,224 |
3 | 3 | Yahoo! Sites | 16,150 |
4 | 4 | FACEBOOK.COM | 15,145 |
5 | 5 | eBay | 13,109 |
6 | 6 | Wikipedia Sites | 11,367 |
7 | 7 | AOL LLC | 9,929 |
8 | 8 | Yellow Pages Group | 9,412 |
9 | 9 | Amazon Sites | 8,602 |
10 | 10 | Apple Inc. | 8,315 |
11 | 11 | Canoe Network | 8,291 |
12 | 13 | CTVglobemedia | 7,922 |
13 | 15 | The Weather Network Meteomedia | 7,658 |
14 | 12 | Fox Interactive Media | 7,485 |
15 | 17 | Ask Network | 7,361 |
16 | 16 | New York Times Digital | 7,314 |
17 | 14 | CNET Networks | 7,129 |
18 | 18 | Viacom Digital | 6,011 |
19 | 19 | CBC-Radio Canada Sites | 5,997 |
20 | 20 | Adobe Sites | 5,523 |
21 | 21 | Time Warner - Excluding AOL | 5,366 |
22 | 22 | Gorilla Nation | 5,087 |
23 | 23 | WhitePages | 4,876 |
24 | 27 | Canwest Digital | 4,854 |
25 | 24 | Expedia Inc | 4,495 |
*Ranking based on the top 100 Canadian properties in February 2008.
** Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. For more information, please visit www.comscore.com/boilerplate
Contact:
Sarah Radwanick
Director, Regional Product Marketing
Comscore, Inc.
+44 (0) 20 7099 1784
worldpress@comscore.com