Comscore Releases Top Canadian Web Rankings for March 2008
Online Trading, Taxes and Personal Finance Sites Experience Increases
Google Sites Ranks as Top Property in the Canadian Market
TORONTO, CANADA, April 28, 2008 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its March 2008 rankings of the largest and fastest-growing Internet properties and site categories in Canada based on data from its Comscore MMX service. Canadians focused their attention on their finances in March with online trading, taxes and personal finance sites all experiencing gains, as visitors prepared to meet the tax deadline and braced for a possible economic slowdown.
“Canadians showed strong engagement with tax, banking and government sites in March,” said Brent Bernie, president of Comscore MMX, Comscore Canada. “With the tax deadline quickly approaching, it is no surprise that this month saw Canadians turn to the Web to file their taxes and manage their finances during these challenging economic times.”
Top Gaining Site Categories for March 2008
Top 10 Gaining Site Categories by Number of Canadian Unique Visitors | |||
Total Unique Visitors (000) | |||
Feb-2008 | Mar-2008 | % Change | |
Total Internet : Total Audience | 23,814 | 23,879 | 0 |
Online Trading | 1,024 | 1,384 | 35 |
Taxes | 3,041 | 3,839 | 26 |
Hobbies/Lifestyle - Home | 4,890 | 5,509 | 13 |
Incentives | 2,525 | 2,826 | 12 |
Lotto/Sweepstakes | 5,725 | 6,402 | 12 |
Radio | 7,875 | 8,618 | 9 |
Automotive - Manufacturer | 4,492 | 4,913 | 9 |
Personal Finance | 8,844 | 9,636 | 9 |
Health Care | 1,832 | 1,981 | 8 |
Retail - Movies | 2,923 | 3,152 | 8 |
* Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
Top Gaining Properties for March 2008
Top 10 Gaining Properties by Number of Canadian Unique Visitors* | |||
Property | Total Unique Visitors (000) | ||
Feb-2008 | Mar-2008 | % Change | |
Total Internet : Total Audience | 23,814 | 23,879 | 0 |
Groupe Lagardere | 930 | 2,276 | 145 |
Six Apart Sites | 2,042 | 2,774 | 36 |
Canada Revenue Agency | 2,505 | 3,198 | 28 |
CanadianTire.ca | 1,774 | 2,178 | 23 |
FunBox.com | 2,467 | 2,922 | 18 |
Crave Online | 1,687 | 1,932 | 15 |
MacRAE’S Owen Media Network | 2,336 | 2,646 | 13 |
craigslist, inc. | 2,314 | 2,594 | 12 |
Shopzilla.com Sites | 3,811 | 4,269 | 12 |
411.CA | 1,714 | 1,914 | 12 |
*Ranking based on the top 100 Canadian properties in March 2008.
** Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
Top 25 Properties for March 2008
Top 25 Properties by Number of Canadian Unique Visitors* | |||
Mar-08 Rank | Feb-08 Rank | Property | Total Unique Visitors (000) Mar-08 |
N/A | N/A | Total Internet : Total Audience | 23,879 |
1 | 1 | Google Sites | 22,436 |
2 | 2 | Microsoft Sites | 22,341 |
3 | 3 | Yahoo! Sites | 16,215 |
4 | 4 | Facebook.com | 15,513 |
5 | 5 | eBay | 13,821 |
6 | 6 | Wikipedia Sites | 11,222 |
7 | 7 | AOL LLC | 10,123 |
8 | 8 | Yellow Pages Group | 9,794 |
9 | 9 | Amazon Sites | 8,715 |
10 | 11 | Canoe Network | 8,391 |
11 | 10 | Apple Inc. | 8,285 |
12 | 14 | Fox Interactive Media | 7,769 |
13 | 13 | The Weather Network Meteomedia | 7,717 |
14 | 12 | CTVglobemedia | 7,655 |
15 | 15 | Ask Network | 7,264 |
16 | 17 | CNET Networks | 7,197 |
17 | 16 | New York Times Digital | 7,056 |
18 | 18 | Viacom Digital | 6,327 |
19 | 19 | CBC-Radio Canada Sites | 5,647 |
20 | 20 | Adobe Sites | 5,643 |
21 | 21 | Time Warner - Excluding AOL | 5,339 |
22 | 22 | Gorilla Nation | 5,221 |
23 | 24 | Canwest Digital | 4,840 |
24 | 23 | WhitePages | 4,731 |
25 | 26 | TD Bank Financial Group | 4,487 |
*Ranking based on the top 100 Canadian properties in March 2008.
** Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. For more information, please visit www.comscore.com/boilerplate
Contact:
Sarah Radwanick
Director, Regional Product Marketing
Comscore, Inc.
+44 (0) 20 7099 1784
worldpress@comscore.com