Comscore Releases March 2008 U.S. Search Engine Rankings
RESTON, VA, April 15, 2008 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly Comscore qSearch analysis of the U.S. search marketplace. March 2008 saw Americans conduct 10.8 billion core searches, representing a 9-percent increase versus February.
March 2008 U.S. Core Search Rankings
In March, Google Sites extended its share of core searches to 59.8 percent, up from 59.2 percent the previous month. Yahoo! Sites ranked second with 21.3 percent, followed by Microsoft Sites (9.4 percent), AOL LLC (4.8 percent), and Ask Network (4.7 percent).
Comscore Core Search Report* | |||
Core Search Entity | Share of Searches (%) | ||
Feb-08 | Mar-08 | Point Change Mar-08 vs. Feb-08 | |
Total Core Search | 100.0% | 100.0% | 0.0 |
Google Sites | 59.2% | 59.8% | 0.6 |
Yahoo! Sites | 21.6% | 21.3% | -0.3 |
Microsoft Sites | 9.6% | 9.4% | -0.2 |
AOL LLC | 4.9% | 4.8% | -0.1 |
Ask Network | 4.6% | 4.7% | 0.1 |
* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.
Americans conducted 10.8 billion searches at the core search engines, representing a 9-percent gain versus February. Each of the five core search engines experienced search query gains during the month. Google Sites saw more than 6.4 billion core searches, followed by Yahoo! Sites with 2.3 billion, and Microsoft Sites with 1 billion.
Comscore Core Search Report* | |||
Core Search Entity | Search Queries (MM) | ||
Feb-08 | Mar-08 | Percent Change Mar-08 vs. Feb-08 | |
Total Core Search | 9,882 | 10,771 | 9% |
Google Sites | 5,855 | 6,438 | 10% |
Yahoo! Sites | 2,136 | 2,296 | 7% |
Microsoft Sites | 953 | 1,012 | 6% |
AOL LLC | 488 | 521 | 7% |
Ask Network | 450 | 503 | 12% |
* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.
March U.S. Expanded Search Rankings
In the March 2008 analysis of the Top 50 properties where search activity is observed, Google Sites led with 8.3 billion searches. Yahoo! Sites ranked second with 2.4 billion searches, followed by Microsoft Sites (more than 1 billion), and AOL LLC (891 million).
Comscore Expanded Search Query Report | |||
Expanded Search Entity | Search Queries (MM) | ||
Feb-08 | Mar-08 | Percent Change Mar-08 vs. Feb-08 | |
Total Expanded Search | 13,806 | 15,088 | 9% |
Google Sites | 7,390 | 8,267 | 12% |
5,917 | 6,531 | 10% | |
YouTube/All Other | 1,473 | 1,736 | 18% |
Yahoo! Sites | 2,262 | 2,391 | 6% |
Yahoo! | 2,234 | 2,359 | 6% |
All Other | 28 | 32 | 14% |
Microsoft Sites | 984 | 1,054 | 7% |
MSN-Windows Live | 952 | 1,019 | 7% |
Microsoft/All Other | 32 | 35 | 9% |
AOL LLC | 864 | 891 | 3% |
AOL | 493 | 527 | 7% |
MapQuest/All Other | 371 | 364 | -2% |
Ask Network | 452 | 506 | 12% |
Ask.com | 283 | 316 | 12% |
MyWebSearch.com/ All Other | 169 | 190 | 12% |
eBay | 480 | 474 | -1% |
Fox Interactive Media | 337 | 377 | 12% |
MySpace | 330 | 368 | 12% |
All Other | 7 | 9 | 29% |
Craigslist.org | 239 | 277 | 16% |
Amazon Sites | 139 | 149 | 7% |
Facebook.com | 103 | 107 | 4% |
To request more information on Comscore qSearch 2.0, please visit http://www.comscore.com/contact
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Bill Daddi
Daddi Brand Communications
646-370-1341
press@comscore.com