Comscore MMX Ranks Top 50 U.S. Web Properties for June 2008
Summer Travel Season Sparks Increases in Several Travel Categories
Gaming, Movies and Lotto Sites Also Gain
RESTON, VA, July 21, 2008 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. consumer activity at the top online properties for June 2008 based on data from the Comscore MMX service. Content categories showing gains in June were heavily leisure-oriented, including online gaming, travel, entertainment – movies and lotto/sweepstakes. But category gains were modest in a month in which the total number of Internet users decreased slightly and time spent online per user declined 4 percent.
“With school letting out in June, Americans have begun to enjoy their summer vacations and appear to be spending less time online and more time basking in the sun,” commented Jack Flanagan, executive vice president of Comscore MMX. “And when they are online, they spend more time engaged in leisure-related activities, whether it’s playing games online, checking out reviews for this year’s summer blockbusters, or gearing up for their summer travel.”
Summer Travel Season
The online car rental category was the top-gaining in June, growing 4 percent to 6.5 million visitors. Enterprise Rent-A-Car Company led the category with 3.4 million visitors, followed by Avis Budget Group with 2.6 million visitors. Significant gainers in the category included Dollar Thrifty Automotive Group Inc. (up 39 percent to 1.1 million visitors), CarRentals.com (up 42 percent to 892,000 visitors), and Advantage.com (up 39 percent to 214,000 visitors).
The travel – ground/cruise category ranked as the third fastest-growing category in June, growing 3 percent to 11.5 million visitors. Amtrak led the category with 2.7 million visitors (up 11 percent), followed by VacationsToGo.com with 2.2 million visitors (up 14 percent), and Greyhound Lines with 1.6 million visitors (up 26 percent). The gains in ground travel lines like Amtrak and Greyhound may reflect Americans’ attempts to save on summer travel by avoiding the increasing costs of air travel and long car trips due to rising gas prices.
Summer Blockbusters Drive Traffic to Movie Sites
Several summer blockbusters reached theaters in June, driving a 2-percent gain to the entertainment – movies category. IMDB.com (Internet Movie Data Base) led the category with 20.8 million visitors, followed by Moviefone (15.6 million visitors) and Yahoo! Movies (15.2 million visitors). Interest in Disney’s summer blockbuster Wall-E drove a 24-percent gain to Disney Movies (4.7 million visitors), while the release of Kung Fu Panda resulted in a 182-percent gain to DreamWorks SKG (1.4 million visitors).
More Gaming Online When School’s Out
Online gaming typically increases during the summer months with kids out of school, and the category was among the ten fastest-gaining this month with more than 94 million visitors. The category was led by Yahoo! Games with 17 million visitors, followed by EA Online (13.8 million visitors) and Disney Games (12.8 million).
Top 50 Properties
Google Sites maintained its #1 position in the Top Properties ranking, reaching 140.2 million Americans in June, narrowly edging out Yahoo! Sites with 140.1 million, while Microsoft Sites ranked third with 119.7 million visitors. Apple Inc. moved up two positions to #10 as consumers swooned over the next generation Apple iPhone, which was announced in June. Disney Online and Adobe Sites each gained four spots to numbers 21 and 22, respectively.
Top 50 Ad Focus Ranking
Platform-A led the Ad Focus ranking in June, reaching 90 percent of the nearly 190 million Americans online, followed by Yahoo! Network (83 percent reach), Google Ad Network (81 percent reach), and Specific Media (78 percent reach).
TABLE 1
Comscore Top 10 Gaining Properties by Percentage Change in Unique Visitors* (U.S.) | ||||
Total Unique Visitors (000) | ||||
May-08 | Jun-08 | % Change | Rank by Unique Visitors | |
Total Internet : Total Audience | 190,858 | 189,873 | -1 | N/A |
GSN - Game Show Network | 910 | 4,627 | 409 | 235 |
YOURDEGREE.COM | 1,935 | 5,013 | 159 | 208 |
International Data Group | 3,820 | 6,961 | 82 | 145 |
World Wrestling Entertainment (WWE) | 3,983 | 6,759 | 70 | 152 |
EPRIZE.NET | 4,160 | 6,370 | 53 | 165 |
Buzznet | 5,427 | 6,920 | 28 | 147 |
Dow Jones & Company | 6,613 | 8,304 | 26 | 124 |
Spill Group | 4,345 | 5,311 | 22 | 196 |
PCH.COM | 6,876 | 8,403 | 22 | 123 |
MANIATV.COM | 3,809 | 4,550 | 19 | 236 |
*Ranking based on the top 250 properties in June 2008
TABLE 2
Comscore Top 10 Gaining Categories by Percentage Change in Unique Visitors (U.S.) | |||
| Total Unique Visitors (000) | ||
May-08 | Jun-08 | % Change | |
Total Internet : Total Audience | 190,858 | 189,873 | -1 |
Car Rental | 6,261 | 6,504 | 4 |
Fragrances/Cosmetics | 19,205 | 19,713 | 3 |
Travel - Ground/Cruise | 11,193 | 11,484 | 3 |
Coupons | 24,508 | 25,037 | 2 |
Lotto/Sweepstakes | 29,293 | 29,800 | 2 |
Entertainment - Movies | 69,666 | 70,751 | 2 |
Family | 68,159 | 68,896 | 1 |
Games | 93,158 | 94,127 | 1 |
Online Trading | 11,961 | 12,079 | 1 |
Hotels/Resorts | 31,982 | 32,282 | 1 |
TABLE 3
Comscore Top 50 Properties (U.S.) | ||||||
Rank | Property | Unique Visitors (000) |
| Rank | Property | Unique Visitors (000) |
Total Internet : Total Audience | 189,873 | |||||
1 | Google Sites | 140,163 | 26 | AT&T, Inc. | 28,009 | |
2 | Yahoo! Sites | 140,080 | 27 | Target Corporation | 27,978 | |
3 | Microsoft Sites | 119,677 | 28 | Comcast Corporation | 27,519 | |
4 | AOL LLC | 110,841 | 29 | Yellowpages.com Network | 25,685 | |
5 | Fox Interactive Media | 85,998 | 30 | Expedia Inc | 24,481 | |
6 | eBay | 72,972 | 31 | Photobucket.com LLC | 24,329 | |
7 | Amazon Sites | 57,002 | 32 | United Online, Inc | 23,409 | |
8 | Wikipedia Sites | 53,337 | 33 | Bank of America | 23,185 | |
9 | Ask Network | 51,646 | 34 | CareerBuilder LLC | 22,033 | |
10 | Apple Inc. | 45,396 | 35 | Shopzilla.com Sites | 21,425 | |
11 | Viacom Digital | 45,053 | 36 | Demand Media | 21,028 | |
12 | Turner Network | 43,515 | 37 | CBS Corporation | 20,867 | |
13 | New York Times Digital | 42,373 | 38 | ESPN | 20,601 | |
14 | Glam Media | 40,775 | 39 | Gannett Sites | 20,019 | |
15 | FACEBOOK.COM | 37,375 | 40 | Monster Worldwide | 19,942 | |
16 | Weather Channel, The | 34,963 | 41 | Real.com Network | 19,751 | |
17 | CNET Networks | 32,822 | 42 | WhitePages | 19,196 | |
18 | craigslist, inc. | 31,870 | 43 | WordPress | 18,899 | |
19 | Wal-Mart | 30,398 | 44 | Cox Enterprises Inc. | 18,208 | |
20 | Superpages.com Network | 30,155 | 45 | WorldNow - ABC Owned Sites | 18,128 | |
21 | Disney Online | 30,012 | 46 | WebMD Health | 17,891 | |
22 | Adobe Sites | 29,378 | 47 | IRS.GOV | 17,762 | |
23 | Time Warner - Excluding AOL | 29,250 | 48 | Hearst Corporation | 17,535 | |
24 | Gorilla Nation | 29,216 | 49 | E.W. Scripps | 16,853 | |
25 | Verizon Communications Corporation | 28,266 | 50 | Weatherbug Property | 16,777 | |
TABLE 4
Comscore Ad Focus Ranking (U.S.) | ||||||||
Rank | Property | Unique Visitors (000) | Reach % | Rank | Property | Unique Visitors (000) | Reach % | |
Total Internet : Total Audience | 189,873 | 100% | ||||||
1 | Platform-A** | 170,312 | 90% | 26 | Vibrant Media** | 72,080 | 38% | |
2 | Yahoo! Network** | 158,064 | 83% | 27 | Ybrant - Oridian - ADdynamix Network** | 71,554 | 38% | |
3 | Google Ad Network** | 154,419 | 81% | 28 | NNN Total Newspapers: U.S. | 67,530 | 36% | |
4 | Specific Media** | 148,311 | 78% | 29 | Gorilla Nation Media | 66,866 | 35% | |
5 | ValueClick Networks** | 141,915 | 75% | 30 | Undertone Networks** | 65,945 | 35% | |
6 | Yahoo! | 138,426 | 73% | 31 | YOUTUBE.COM | 65,482 | 34% | |
7 | Tribal Fusion** | 137,569 | 72% | 32 | Yume Video Network – Media Partners | 59,286 | 31% | |
8 | 131,697 | 69% | 33 | MSN.COM Home Page | 56,741 | 30% | ||
9 | Casale Media Network** | 128,569 | 68% | 34 | EBAY.COM | 56,698 | 30% | |
10 | adconion media group** | 125,339 | 66% | 35 | TattoMedia** | 56,616 | 30% | |
11 | DRIVEpm** | 122,373 | 64% | 36 | IAC Ad Solutions – Media Partners | 53,385 | 28% | |
12 | interCLICK** | 118,905 | 63% | 37 | Ask Network | 51,646 | 27% | |
13 | Traffic Marketplace** | 116,267 | 61% | 38 | Kontera** | 50,216 | 26% | |
14 | AOL Media Network | 110,841 | 58% | 39 | MapQuest | 48,422 | 26% | |
15 | 24/7 Real Media** | 109,135 | 57% | 40 | PrecisionClick** | 46,681 | 25% | |
16 | MSN-Windows Live | 107,272 | 56% | 41 | AMAZON.COM | 46,666 | 25% | |
17 | Tremor Media - Media Partners | 101,361 | 53% | 42 | NNN Top 25 | 44,926 | 24% | |
18 | ADSDAQ by ContextWeb** | 98,951 | 52% | 43 | Business.com Network | 44,709 | 24% | |
19 | CPX Interactive** | 88,911 | 47% | 44 | Real Cities Network | 44,577 | 23% | |
20 | Tur, Inc** | 87,681 | 46% | 45 | IB Local Network | 40,506 | 21% | |
21 | Burst Media** | 84,246 | 44% | 46 | FACEBOOK.COM | 37,375 | 20% | |
22 | AdBrite** | 81,133 | 43% | 47 | Quadrant One | 37,347 | 20% | |
23 | Centro | 76,733 | 40% | 48 | EBAY.COM Home Page | 37,061 | 20% | |
24 | MYSPACE.COM* | 72,777 | 38% | 49 | The Nabbr Network - Exclusive Media Partners | 37,039 | 20% | |
25 | Collective Media** | 72,390 | 38% | 50 | Clearspring Widget Promotion Channel - Media Partners | 36,495 | 19% | |
Reach % denotes the percentage of the total Internet population that viewed a particular entity at least once in June. For instance, Yahoo! was seen by 73 percent of the 190 million Internet users in June.
* Entity has assigned some portion of traffic to other syndicated entities.
** Denotes an advertising network.
About Comscore MMX
Comscore MMX provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. Comscore MMX reports are used by financial analysts, advertising agencies, publishers and marketers. Comscore MMX syndicated ratings are based on industry-sanctioned sampling methodologies.
About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. For more information, please visit www.comscore.com/boilerplate
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