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六月 11, 2014

Wolters Kluwer Selects comScore for Inventory Performance Evaluation in Spain

validated Media Essentials ™ (vME™) Helps Media Sellers Increase Advertising Inventory Sell-Through and Revenue By Providing Granular Viewability and Engagement Measurement

Madrid, Spain, June 11, 2014 - comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that Wolters Kluwer, a leading global information services and solutions company, has selected comScore for inventory performance evaluation in Spain. Wolters Kluwer will leverage comScore validated Media Essentials (vME) to measure viewability and ad engagement within its website, helping to identify and package in Spain its high-quality inventory. vME is a comprehensive measurement solution that evaluates ad inventory across a site or network of sites for strategic pricing and packaging and enables media sellers to:

  • Understand which ad slots on their websites are performing the best in terms of viewability and engagement (i.e. non-transient mouse-over of the ad).
  • Evaluate inventory performance according to different reporting hierarchies, such as by individual ad slots, aggregations of ad slots, entire site sections, and other customizations.
  • Re-evaluate their site design, sales strategy and overall approach to advertising packaging and pricing in order to optimize yield and increase revenue.
  • Create custom packages and sponsorships for clients that differentiate their offerings from competitors.

"We are entering into the Spanish online advertising market with a strong message to advertisers and planners. Through the use of vME, we will be able to more confidently demonstrate the viewable nature of ad impressions to our clients, highlighting the value of our inventory" said Pablo Villanueva, Wolters Kluwer Strategy Director. “The results are another means for advertising professionals to understand the true value of a media property and the way in which audiences engage with it. Viewability is the next key word to be incorporated to the daily advertising lexicon."

To learn more about comScore vME™, click here. Those interested in requesting a live product demonstration can click here.

About comScore                                                                             
comScore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.

About Wolters Kluwer in Spain

Wolters Kluwer

Wolters Kluwer operates in Spain through the product brands A3 Software and CISS (aimed at Labor, Tax, Accounting and EHR professionals), LA LEY and Bosch (aimed at Law professionals) and Wolters Kluwer (aimed at Companies, Training, and Education centers management). Wolters Kluwer reported 2013 annual revenues of €3.6 billion. The group serves customers in over 150 countries, and employs over 19,000 people worldwide. The company is headquartered in Alphen aan den Rijn, the Netherlands.
For further information, please visit www.wolterskluwer.es

Cautionary Note Regarding Forward-Looking Statements
This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, including, but not limited to, expectations regarding the impact and benefits to comScore from the MMX family of products, financial or otherwise. These statements involve risks and uncertainties that could cause our actual results to differ materially, including, but not limited to: the features and characteristics of the products, the rate of development of the digital marketing intelligence, Internet advertising and e-Commerce markets; the growth of the Internet as a medium for commerce, content, advertising and communications; and the acceptance of new products and methodologies by the industry, including existing and prospective clients.

For a detailed discussion of these and other risk factors, please refer to comScore's most recent respective Quarterly Reports on Form 10-Q, Annual Reports on Form 10-K and from time to time other filings with the Securities and Exchange Commission (the "SEC"), which are available on the SEC's Web site ( http://www.sec.gov).

Stockholders of comScore are cautioned not to place undue reliance on forward-looking statements, which speak only as of the date such statements are made. comScore does not undertake any obligation to publicly update any forward-looking statements to reflect events, circumstances or new information after the date of this press release, or to reflect the occurrence of unanticipated events.

Contact:
Ana Laura Zain
Marketing Manager, Spain & Emerging Markets
comScore, Inc.
+44 20 3111 1730
worldpress@comscore.com



标签: Ad Impressions, 广告, Engagement, 可视性