Comscore releases its “2015 Russia Digital Future in Focus” Report
Russia has the largest desktop audience within the EMEA region, with more than 68 million Unique Users per month
Moscow, November 18, 2015 – Comscore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, recently published its annual 2015 Russia Digital Future in Focus report, which is available to the public as a complimentary download. The report shares key figures and trends in digital behavior in Russia based on data measured by Comscore. This Russia focused report helps contextualize market-specific reports by examining insights at a local level.
To download a copy of the 2015 Russia Digital Future in Focus report please visit:
www.comscore.com/EU2015FiF
Below are some highlights from the Russia report:
- Russian users are mainly multi-platform, especially among Millennials who drive multi-platform usage.
- Scale vs. engagement for key categories: Social Media and Entertainment categories offer the combined benefits of high audience reach and average minutes per user. The niche category Games offer smaller but highly engaged audiences.
- Videos: The average length of content videos varies dramatically between properties, with longer-form content also appearing to generate greater overall minutes per user.
About Comscore
Founded in 1999 and headquartered in Reston, Virginia, Comscore, Inc. (NASDAQ: SCOR) is a global media measurement and analytics company that makes audiences and advertising more valuable. We help media buyers and sellers understand and make decisions based on how consumers use different media, such as TV, video, mobile, desktop and more. Through its products and partnerships, Comscore helps its more than 2,500 clients understand their audiences, know if their advertising is working, and access data where they want and need it. Please visit www.comscore.com to learn more.
Cécile Biedermann
Marketing Manager
Comscore, Inc.
+33 1 42 47 45 12
worldpress@comscore.com