Comscore 2015 Latin America Digital Future in Focus Report Now Available for Download
Internet Engagement on Desktop is Migrating to Mobile
Santiago, Chile, July 24, 2015 – Comscore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, recently had its annual webinar presenting the 2015 Latin America Digital Future in Focus report, which is available to the public as a complimentary download. The report provides an annual review of the major changes in digital consumer behavior that occurred in various online sectors, including mobile, social networking, retail, video and digital advertising.
“We are pleased to have received more than 3,000 registration requests for our online event,” said Alejandro Fosk, SVP for Latin America at Comscore. “Having gathered this number of digital marketers in a single meeting point is something that we don’t see very often in the various digital or even traditional events across the region. This serves as solid proof that marketers in Latin America have a strong interest for being engaged and informed on the most important digital trends and metrics, an area where Comscore is a recognized market leader.”
To download a copy of the 2015 Latin America Digital Future in Focus or any of the other country level report available, please visit: http://www.comscore.com/Insights/Blog/2015-Latin-America-Digital-Future-in-Focus.
Below are some highlights from the Latin America report:
- The Hispanic digital audience in the U.S. reached 38.2 million unique users.
- Brazil is the largest digital population in Latin America, followed by Mexico and Argentina.
- The engagement on desktop has decreased, but the audience is still growing.
- All countries in the region are showing more engagement with online video across key content categories.
- Display advertising in the region is driven primarily by static standard sized ads.
On August 13th, we will unite all the Comscore Latin American regional managers in Santiago, Chile. If you are a journalist who would like to participate in an intimate Q&A session discussing the report and digital trends in the region, please email us at prensa@comscore.com to confirm.
About Comscore
Founded in 1999 and headquartered in Reston, Virginia, Comscore, Inc. (NASDAQ: SCOR) is a global media measurement and analytics company that makes audiences and advertising more valuable. We help media buyers and sellers understand and make decisions based on how consumers use different media, such as TV, video, mobile, desktop and more. Through its products and partnerships, Comscore helps its more than 2,500 clients understand their audiences, know if their advertising is working, and access data where they want and need it. Please visit www.comscore.com to learn more.
Comscore
Rodrigo Ceron
Senior Director, Global Marketing
Comscore, Inc.
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worldpress@comscore.com