Comscore Releases April 2008 U.S. Search Engine Rankings
RESTON, VA, May 22, 2008 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly Comscore qSearch analysis of the U.S. search marketplace. April 2008 saw Americans conduct 10.6 billion core searches, with Google Sites continuing to gain market share as the leading search engine.
April 2008 U.S. Core Search Rankings
In April, Google Sites extended its share of core searches to 61.6 percent, up from 59.8 percent the previous month. Yahoo! Sites ranked second with 20.4 percent, followed by Microsoft Sites (9.1 percent), AOL LLC (4.6 percent), and Ask Network (4.3 percent).
Comscore Core Search Report* | |||
Core Search Entity | Share of Searches (%) | ||
Mar-08 | Apr-08 | Point Change Apr-08 vs. Mar-08 | |
Total Core Search | 100.0% | 100.0% | 0.0 |
Google Sites | 59.8% | 61.6% | 1.8 |
Yahoo! Sites | 21.3% | 20.4% | -0.9 |
Microsoft Sites | 9.4% | 9.1% | -0.3 |
AOL LLC | 4.8% | 4.6% | -0.2 |
Ask Network | 4.7% | 4.3% | -0.4 |
* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.
Americans conducted 10.6 billion searches at the core search engines, representing a 2-percent decline versus March. Google Sites saw more than 6.5 billion core searches, followed by Yahoo! Sites with 2.2 billion, and Microsoft Sites with 961 million.
Comscore Core Search Report* | |||
Core Search Entity | Search Queries (MM) | ||
Mar-08 | Apr-08 | Percent Change Apr-08 vs. Mar-08 | |
Total Core Search | 10,771 | 10,582 | -2% |
Google Sites | 6,438 | 6,514 | 1% |
Yahoo! Sites | 2,296 | 2,159 | -6% |
Microsoft Sites | 1,012 | 961 | -5% |
AOL LLC | 521 | 491 | -6% |
Ask Network | 503 | 458 | -9% |
* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.
April U.S. Expanded Search Rankings
In Comscore’s April 2008 analysis of the Top 50 properties where search activity is observed, Google Sites led with 8.5 billion searches. Yahoo! Sites ranked second with 2.3 billion searches, followed by Microsoft Sites (1 billion), and AOL LLC (839 million).
Comscore Expanded Search Query Report | |||
Expanded Search Entity | Search Queries (MM) | ||
Mar-08 | Apr-08 | Percent Change Apr-08 vs. Mar-08 | |
Total Expanded Search | 15,088 | 14,988 | -1% |
Google Sites | 8,267 | 8,467 | 2% |
6,531 | 6,639 | 2% | |
YouTube/All Other | 1,736 | 1,828 | 5% |
Yahoo! Sites | 2,391 | 2,323 | -3% |
Yahoo! | 2,359 | 2,290 | -3% |
All Other | 32 | 33 | 3% |
Microsoft Sites | 1,054 | 1,000 | -5% |
MSN-Windows Live | 1,019 | 964 | -5% |
Microsoft/All Other | 35 | 36 | 3% |
AOL LLC | 891 | 839 | -6% |
AOL Search Network* | N/A | 459 | N/A |
MapQuest/All Other | N/A | 380 | N/A |
Ask Network | 506 | 461 | -9% |
Ask.com | 316 | 298 | -6% |
MyWebSearch.com/ All Other | 190 | 163 | -14% |
eBay | 474 | 450 | -5% |
Fox Interactive Media | 377 | 360 | -4% |
MySpace | 368 | 354 | -4% |
All Other | 8 | 6 | -21% |
Craigslist.org | 277 | 273 | -2% |
Amazon Sites | 149 | 137 | -8% |
Facebook.com | 107 | 112 | 5% |
*AOL Search Network is a newly defined entity with April 2008 data and is not directly comparable to previous months of data.
To request more information on Comscore qSearch 2.0, please visit http://www.comscore.com/contact
About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. For more information, please visit www.comscore.com/boilerplate
Press
Bill Daddi
Daddi Brand Communications
646-370-1341
press@comscore.com