新闻发布

一月 26, 2010

comScore Reports November 2009 German Mobile Market Share

Nearly One-Third of Germany’s 51 Million Mobile Subscribers used a Mobile App in November 2009

comScore Chairman Gian Fulgoni To Speak at M-Days Conference in Germany on January 28

LONDON, U.K., January 26, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the German mobile phone industry over the three month period between August and November 2009. The report ranked the leading mobile device families and operating systems in Germany, as well as the most popular forms of content and activity accessed via mobile device. The report found Nokia to be the most popular brand of handset with a 35.4 percent market share, while its Symbian operating system continues to lead among smartphones with a 58.5 percent market share.

Mobile Device Market Share
A total of 51 million people aged 13 and older in Germany used mobile devices in November 2009. Device manufacturer Nokia was once again the preferred handset choice of more than one third of German mobile phone users, accounting for 35.4 percent of total German mobile devices, up 0.3 percentage points versus three months prior. Sony Ericsson ranked second with a 22.0 percent share, followed by Samsung (15.0 percent share), Motorola (8.6 percent share) and Siemens (5.4 percent share).

Top Mobile Device Families
3 Month Average Ending Nov. 2009 vs. 3 Month Average Ending Aug. 2009*
Total Germany, Age 13+
Source: comScore MobiLens
  Share (%) of Mobile Devices
Aug-09 Nov-09 Point Change
Total Subscribers 100.0% 100.0% N/A
Nokia 35.1% 35.4% 0.3
Sony Ericsson 22.2% 22.0% -0.2
Samsung 13.4% 15.0% 1.6
Motorola 10.2% 8.6% -1.6
Siemens 5.9% 5.4% -0.5

Smartphone Operating Systems Market Share
Nokia-owned Symbian was the leading mobile smartphone operating system in Germany in November 2009 with a 58.5 percent share of German smartphone devices. Microsoft ranked second with 18.4 percent share, followed by Apple with 15.2 percent share (up 1.7 percentage points), RIM with 6.1 percent share, and Google with 1.4 percent share.

Top Smartphone Operating Systems
3 Month Average Ending Nov. 2009 vs. 3 Month Average Ending Aug. 2009
Total Germany, Age 13+
Source: comScore MobiLens
  Share (%) of Smartphone Devices
Aug-09 Nov-09 Point Change
Total Subscribers 100.0% 100.0% N/A
Symbian 60.0% 58.5% -1.5
Microsoft 19.1% 18.4% -0.7
Apple 13.5% 15.2% 1.7
RIM 6.1% 6.1% 0.0
Google 0.9% 1.4% 0.5

Mobile Content Usage
In November 2009, 81.0 percent of German mobile subscribers used text messaging on their mobile device, up one percentage point from three months prior. With the advancement in mobile handset technology and mass availability of affordable data plans, an increasing number of German mobile subscribers are now accessing the Internet via their phones, which was reflected by 31.0 percent of the total German mobile subscriber base accessing an application in November 2009, 14.8 percent using a browser to access the Internet and 4.9 percent accessing social networking sites.

Mobile Content Usage
3 Month Average Ending Nov. 2009 vs. 3 Month Average Ending Aug. 2009
Total Germany, Age 13+
Source: comScore MobiLens
  Penetration (%) of Mobile Subscribers
Aug-09 Nov-09 Point Change
Texting/SMS 80.0% 81.0% 1.0
Applications* 30.4% 31.0% 0.6
Browser 14.4% 14.8% 0.4
Gaming** 24.5% 24.2% -0.3
Music** 23.3% 23.4% 0.1
News/Information** 16.7% 16.6% -0.1
Social Networking 4.4% 4.9% 0.5

*Applications describe all kinds of applications and games whether they connect to the Internet or not.
** Internet Access via Applications or Browser

comScore Chairman Gian Fulgoni to Speak at M-Days Conference in Germany
comScore chairman Gian Fulgoni will speak at the upcoming M-Days conference in Munich on Thursday, 28th January at 9.30am about the mobile media ecosystem. If you are a member of the media interested in speaking with Mr. Fulgoni, please contact Berit Block at 0044.203 111 1758 or email worldpress@comscore.com.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

Ayaan Mohamud
comScore, Inc.
+ 44 (0) 203-111-1758
worldpress@comscore.com