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八月 18, 2011

Newspaper Sites across Europe Demonstrate Growth in the Past Year

comScore Releases Overview of European Internet Usage for June 2011

LONDON, UK, 18 August 2011 - comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released an overview of Internet usage in Europe, showing 368.6 million unique visitors went online in June 2011 for an average of 26.1 hours per person. This release highlights Internet usage in 49 European markets aggregated under the European region and provides individual reporting on 18 markets. Among the reportable markets, the Netherlands, United Kingdom, and Turkey continued to show the highest average engagement, with users from these markets spending an average of more than 31 hours online in the past month.

Overview of European Internet Usage by Country
Ranked by Total Unique Visitors (000)
 June 2011
 Total Europe Audience, Age 15+, Home and Work Locations
 Source: comScore Media Metrix
Location Total Unique Visitors (000) Average Hours per Visitor Average Pages per Visitor
World-Wide 1,383,098 23.1 2,118
Europe 368,624 26.1 2,684
Germany 50,128 23.9 2,597
Russian Federation 48,738 22.9 2,462
France 42,374 27.6 2,708
United Kingdom 36,867 33.0 2,974
Italy 23,341 18.7 1,843
Turkey 22,967 31.1 3,435
Spain 21,518 26.2 2,318
Poland 18,193 25.8 2,948
Netherlands 11,968 34.1 3,268
Sweden 6,173 23.0 2,253
Belgium 5,965 20.2 2,099
Austria 4,688 14.0 1,515
Switzerland 4,676 18.9 1,864
Portugal 4,169 21.2 2,041
Denmark 3,655 20.7 2,129
Finland 3,355 22.7 2,091
Norway 3,234 24.8 2,112
Ireland 2,094 20.9 1,906

European Travel Sites Show Biggest Gains Since May 2011
 Google Sites ranked as the top European web property in June with 335.4 million unique visitors (up 6 percent from a year ago), reaching 91.0 percent of the total European Internet audience. Microsoft Sites continued to rank second with 259.8 million visitors (70.5 percent reach), followed by Facebook.com in third place with 246.4 million visitors (66.8 percent reach). Among the top 50 properties for June, the biggest gains versus May came from Priceline.com Inc., which includes other travel sites Agoda and Booking.com, showing an overall 15 percent increase. Expedia Inc. also showed a 7-percent increase in visitors compared to May 2011, largely driven by an increase in traffic to TripAdvisor Sites.

Europeans continued to spend most of their time on average on social networking sites. Although European engagement with Russian social network VKontakte declined by 6 percent from the previous month, the property continued to display the highest average engagement among the top 30 properties, with Europeans spending 465.4 minutes (7.8 hours) on the site. Facebook.com maintained its lead over Russian web property Mail.ru in June with an average of 328.8 minutes (5.5 hours) spent by visitors on the property. Facebook.com also continued to account for the highest number of page views at 151.5 billion in June (up 8 percent), representing 15.3 percent of all pages viewed in Europe during the month.

Top 30 Properties in Europe by Total Unique Visitors (000)
 June 2011
 Total Europe Audience, Age 15+, Home and Work Locations
 Source: comScore Media Metrix
Properties Total Unique Visitors (000) Total Pages Viewed (MM) Average Minutes per Visitor
Total Internet : Total Audience 368,624 989,547 1,564.0
Google Sites 335,382 94,246 184.5
Microsoft Sites 259,828 25,416 188.2
Facebook.com 246,370 151,455 328.8
Wikimedia Foundation Sites 153,883 2,191 12.0
Yahoo! Sites 139,235 8,821 69.6
eBay 104,856 13,577 59.0
Amazon Sites 89,643 2,653 16.8
VEVO 81,947 857 13.2
Apple Inc. 69,943 511 4.8
Mail.ru Group 69,220 30,676 308.0
AOL, Inc. 62,332 1,580 29.2
Glam Media 62,233 950 12.1
Viacom Digital 57,993 543 11.1
The Mozilla Organization 57,242 313 6.4
Yandex Sites 56,298 7,382 60.8
Ask Network 54,860 462 3.8
Axel Springer AG 54,666 1,319 14.6
Vkontakte 54,007 35,223 465.4
CBS Interactive 49,134 508 8.6
WordPress 47,691 410 5.5
Dailymotion.com 47,543 767 15.2
Adobe Sites 43,911 202 3.3
Orange Sites 41,454 4,505 60.5
NetShelter Technology Media 38,688 374 5.7
Deutsche Telekom 38,180 2,482 34.9
Technorati Media 37,389 195 3.2
Twitter.com 36,337 649 14.9
Schibsted (Anuntis-Infojobs-20minutos) 33,047 4,736 73.9
BBC Sites 32,151 1,263 33.2
Hubert Burda Media 31,677 478 7.0

Spotlight: Newspaper Site Audience Increases 11 Percent in the Past Year
 In June 2011, a total of 167.2 million unique visitors went to Newspaper properties in Europe (up 11 percent from a year ago), spending 40.5 minutes on average during the month. The most visited Newspaper property in Europe was the British Daily Mail, drawing 17.2 million unique visitors who each spent an average of 25.9 minutes on the site. The Daily Mail also currently ranks as the second most popular Newspaper site worldwide.

The Guardian ranked second in Europe with 13.5 million unique visitors, followed by the German newspaper Bild with 9.9 million unique visitors. Turkish newspapers Hürriyet and Milliyet also ranked among the top five Newspaper properties, drawing 9.5 million unique visitors and 8.8 million unique visitors, respectively. Also among the top sites for June 2011 were French newspapers Le Monde and Le Figaro and Komsomolskaya Pravda and RIA Novosti from Russia. The New York Times property, the only non-European site in the list of top Newspaper entities, attracted nearly 5.7 million online readers from Europe.

Top Newspaper Sites in Europe By Total Unique Visitors (000)
 June 2011
 Total Europe, Age 15+, Home and Work Locations
 Source: comScore Media Metrix
  Total Unique Visitors (000)
Total Newspaper Sites 167,210
Mail Online 17,206
Guardian.co.uk 13,505
Bild.de 9,941
Hurriyet.com.tr 9,453
Milliyet.com.tr 8,803
Le Monde Sites 6,673
KP.ru (Komsomolskaya Pravda) 6,438
The New York Times Brand 5,692
Le Figaro 5,478
RIAN.ru (RIA Novosti) 5,409

About comScore
 comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

Ayaan Mohamud
comScore, Inc.
+ 44 (0) 203-111-1758
worldpress@comscore.com



标签: Newspapers, Rankings, VKontakte